Customer Advocacy Manager

Snyk is the leader in secure AI software development, helping millions of developers develop fast and stay secure as AI transforms how software is built. The Customer Advocacy Manager will manage the customer advocacy program, focusing on relationship building and strategic program design to enhance customer engagement and drive business outcomes.

Responsibilities:

• Take Snyk's customer advocacy program to the next level, identifying, nurturing, and expanding our robust customer advocacy network across all levels of the account—from practitioners to executives
• Shape how we showcase customer impact, creating content that builds trust, fuels awareness, and supports go-to-market initiatives
• Build and manage a pipeline of customer-led content, owning the process from inception through amplification. This includes developing references, success stories, speaking engagements, pull quotes, videos, media interviews, press releases, analyst engagements, podcasts, and testimonials
• Grow Snyk's presence on third‑party review sites (Gartner Peer Insights), assisting with internal campaigns to drive positive ratings and maintain a strong competitive position
• Maintain and continuously update a centralized repository of advocacy assets that can be easily leveraged by Marketing, Sales, and Customer Success to drive pipeline and customer expansion
• Partner with cross-functional stakeholders to ensure the voice of the customer is consistently reflected in messaging, campaigns, and storytelling
• Lead the roll out and adoption new scalable reference management tool, ensure the tool embeds references into sales motions
• Track and report on the reach and impact of advocacy initiatives, advocacy KPIs, and using insights to identifying opportunities to expand and evolve the program

Requirements:

• 5+ years in customer marketing, advocacy, community, or customer content roles at B2B SaaS companies
• Customer-first mindset with strong relationship-building skills and the ability to understand customer goals, pain points, and sentiment to nurture long-term customer partnerships
• Proven experience working on a daily basis with sales leaders and fellow subject matter experts to ideate, generate, and execute customer advocacy strategy, content ideas, and deliverables with measurable value to business outcomes
• Experience and passion for understanding customers and creating stories that highlight their business impact and thought leadership
• Lead with empathy and collaboration, and inspire others with grit, optimism, and integrity
• Operates effectively in a high‑volume, fast‑paced environment with a scrappy, 'do-what-it-takes' attitude
• Thrive in change by staying resourceful, solution-focused, and positive-removing roadblocks, sharing insights, and keeping morale high
• Strong project management skills with ability to manage multiple programs simultaneously
• Exceptional written and oral communication skills
• Tech savvy with experience utilizing AI and sales reference management tools to streamline, automate, and optimize customer advocacy processes for increased efficiency and impact