Inspire is a multi-brand restaurant company with a portfolio that includes over 33,000 restaurants worldwide. The Market Development Planning Manager is responsible for developing strategic market plans to support growth and optimize assets, collaborating with various teams to provide market insights and recommendations for new store development.
Responsibilities:
- Conduct market and brand research to develop and maintain strategic market plans that prioritize new store development (when and where) and optimize franchise and company assets
- Support ongoing innovation and enhancement of market planning methodologies, tools, and deliverables
- Assist in the socialization of market plans to enable disciplined execution by Real Estate teams and franchise partners
- Develop, maintain, and summarize Franchise Sales Inventory to support strategic market growth
- Support cross functional clustering and alignment of franchise inventory for sale to existing and new franchise candidates
- Utilize spatial (GIS) tools, demographics, competitive and business generator data, points of interest, and mass mobile data to evaluate trade area and site characteristics
- Identify success metrics for trade areas and sites and apply comparable store analysis to inform recommendations
- Deliver scenario-based sales, cannibalization, and impact assessments using forecasting tools, models, analog history, and other approved methodologies
- Assess performance of existing assets, including impacts from proximate openings, relocations, remodels, asset optimization strategies, and competitive landscape changes
- Partner with cross functional teams to develop and prioritize actions based on market conditions and analytical findings
- Collaborate with Real Estate, Franchise Sales, Operations, and other partners to educate and enable knowledge-based decision making
- Provide ongoing analytical support, recommendations, and course corrections to optimize growth at national, market, and micro market levels
- Respond to ad-hoc mapping, geospatial analysis, and data requests to support field and corporate teams for ad-hoc mapping, geospatial analysis
- Support the development, maintenance, and enhancement of location and market databases used for mapping, analysis, and tracking
- Ensure data accuracy, consistency, and usability across market planning platforms and reporting tools
- Developing executive‑ready PowerPoint presentations to support strategic planning and decision‑making
- Presenting analyses and strategic recommendations to senior executives and franchise partners
- Delivering training and knowledge‑sharing sessions to cross‑functional stakeholders on new insights, methodologies, and analytical techniques
Requirements:
- Bachelor's degree required; Master's degree preferred in geography, real estate, economics, urban planning, finance, analytics, or related field
- 5+ years of experience in market planning, site selection, development analytics, real estate, franchising, or related analytical roles
- 5-7 years of related experience in the field with a sound understanding and track record of market planning, business strategy and problem solving
- 5-7 years' experience with statistical and mathematical modeling, demographics, and mobile data. Experience with sales and customer transaction trend analysis
- 5+ years of retail or restaurant experience
- Strong strategic and analytical thinking with demonstrated problem-solving capability
- Proven ability to communicate complex, fact-based insights clearly and concisely to diverse stakeholders
- Strong project and process management skills with a bias toward action and on-time delivery
- Proficiency in PowerPoint, Excel, Word, Outlook, and Teams
- Customer service mindset with high responsiveness to sensitive issues and complex stakeholder needs
- Experience with tools such as GIS (ESRI), Power BI, Alteryx, SQL, Tableau, or similar analytics platforms preferred
- Hands-on experience with Alteryx, including the ability to build and manipulate workflows