National Marketing Manager, Resort Lifestyle

Taylor Morrison is seeking a National Marketing Manager for their Resort Lifestyle division. The role focuses on developing and executing marketing strategies for resort lifestyle and Esplanade consumer marketing activities, while managing a team and collaborating with various stakeholders.

Responsibilities:

• Responsible for marketing strategy and processes across consumer national programs and Esplanade outlets
• Oversee the strategy and execution of resort lifestyle marketing programs including builder and retail advertising, events, signage, community, amenity, and outlet programs
• Develop programs for site-based marketing activities for Esplanade communities and ensure national consistency. Through the Area Marketing Directors, guide the marketing activities of division marketing on Esplanade communities to ensure execution of the marketing plan within the brand guidelines
• Monitor benchmarks to measure the effectiveness of the marketing programs and provide available tools and assets to division teams
• Oversee third-party vendors to ensure high quality work, timely delivery of materials, and national consistency
• Work closely with the Creative Studio on national Esplanade creative, brand templates, standards for Esplanade sales galleries, amenities, and exterior packages and oversee compliance and consistency nationally
• Lead Consumer Builder marketing strategy and process for amenity strategies around ground breakings/openings, branding, events, exhibits, naming and promotion
• Consult with Area Marketing Directors to work with divisions on roll out plans, creative projects and marketing strategies in collaboration with MarComm Team combining control and support of Esplanade communities to manage for success
• Prepare annual integrated marketing and communications plan and budget for Resort Lifestyle Consumer Builder marketing

Requirements:

• 5+ years in a marketing role
• Experience working with an operations team across multiple business disciplines including land development, sales, construction
• Builder and hospitality leadership experience
• Bachelor's degree in Marketing, Communications, Business or other related field
• 5 years' minimum experience in marketing and knowledge of execution of strategic marketing plans
• Must be detail oriented
• Must be a team player with a strong sense of urgency
• Strong verbal and written communication skills
• Proficient computer skills including Microsoft Office
• Ability to manage multiple projects and meet deadlines
• Must be able to travel up to 50% of the time
• Experience in hospitality management and retail marketing