Business Development Representative - USA (12-months Fixed-Term Contract - Renewable)

Goodnotes is a company focused on merging human creativity with AI capabilities to enhance digital note-taking experiences. They are seeking a Business Development Representative to generate and qualify new business opportunities in the USA, working closely with various teams to support the sales process and drive growth in the enterprise sector.

Responsibilities:

• Own your pipeline: Take full responsibility for prospecting and outbound activity across your US territory — researching target accounts, identifying key decision-makers, and building a consistent flow of qualified opportunities for the AE team
• Generate and qualify SQLs: Conduct high-volume, high-quality outreach via email, phone, LinkedIn, and other channels to engage prospects, run discovery conversations, demo Goodnotes, and qualify leads against defined criteria before passing them to Account Executives
• Execute multi-channel sequences: Design and run structured outbound sequences that combine personalised messaging, calls, and social touches — iterating based on open rates, reply rates, and conversion data
• Educate and spark curiosity: Act as a knowledgeable first point of contact for prospects, helping them understand what Goodnotes is and why it matters for their business — without overselling before the right conversation has been set up
• Book and brief AEs: Schedule discovery calls and demos or follow-up meetings for Account Executives, ensuring smooth handoffs with thorough context and qualification notes so no momentum is lost
• Support field and digital events: Represent Goodnotes at US-based industry events, webinars, and conferences to generate pipeline through in-person and virtual engagement
• Feed the feedback loop: Share structured insights from prospect conversations back to Marketing and Product — including common objections, competitor mentions, use cases, and messaging that resonates
• Leverage data to prioritise: Use HubSpot CRM and sales intelligence tools to manage your pipeline, track activity, and prioritise outreach based on territory data and account signals
• Collaborate cross-functionally: Work closely with Marketing on campaign follow-up and lead hand-offs, and with Account Executives to align on ideal customer profiles, messaging, and territory strategy

Requirements:

• 1–2 years of experience in a BDR, SDR, or outbound sales role, ideally at a B2B SaaS company
• Demonstrated track record of consistently meeting or exceeding SQL or pipeline generation targets
• Native or fluent English speaker, with exceptional written and verbal communication skills
• Strong understanding of the US enterprise landscape, including how buying decisions are made across different industries and company sizes
• Comfort and confidence with cold outreach — phone, email, and social — and the resilience to handle rejection with a positive mindset
• Ability to quickly grasp and articulate a product's value proposition in a compelling, tailored way
• Strong organisational skills with the ability to manage a high volume of accounts and outreach sequences simultaneously
• Experience with HubSpot CRM
• Proactive, coachable mindset with a genuine desire to grow into a closing role over time
• Familiarity with AI tools and workflows as part of a modern prospecting motion is a strong plus