Manager, International Brand Marketing & Innovation

The Hershey Company is a leading brand in the confectionery industry, aiming to make more moments of goodness for consumers. The Manager of International Brand Marketing & Innovation will drive growth strategies and innovation initiatives across global markets, working closely with regional teams to deliver impactful marketing solutions.

Responsibilities:

• Implement and activate international marketing & innovation strategy
• Partake in insights work to build, understand and translate external consumer, competitive, category + more knowledge into growth driving platforms
• Management and delivery of the 3-year Innovation pipelines
• Commercialize key multi-market platforms driving ideation to in-market launch
• Lead complex problem solving especially with regards to commercialization / project delivery analyzing and synthesizing information from multiple sources to formulate business recommendations
• Develop comprehensive P/Ls on innovation platforms
• Design, implement and improve innovation processes and capabilities
• Develop senior and executive-level presentations (International and regional leadership, Executive Committee updates etc.)
• Work collaboratively with global cross functional and regional teams

Requirements:

• Bachelor's degree required
• 7+ years of combined experience in leading CPG/FMCG company
• 3+ years in innovation specifically with global innovation experience preferred
• Brand building mastery – has experience and demonstrated ability to build brands with strong marketing fundamentals like insights generation, business reviews/assessments, equity/positioning work, brand strategy experience, creative media development and innovation commercialization
• Experienced in innovation project commercialization and innovation/portfolio management processes (ex. Stage-Gate) and technology (ex. Accolade)
• Comprehensive understanding of financial metrics and P&L fundamentals
• Expert in collaboration, communication and ability to influence
• Solutions-oriented and strong project manager
• MBA or equivalent marketplace experience highly preferred
• Internal Hershey experience in-lieu of MBA