Head of Marketing

egnite Health is a rapidly growing digital healthcare company dedicated to improving care for cardiovascular patients. The Head of Marketing will lead the marketing strategy and execution, driving brand messaging, customer acquisition, and growth strategies in the cardiovascular digital health landscape.

Responsibilities:

• Develop and implement comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth
• Collaborate with the executive team to define the company's marketing objectives and align them with overall business goals
• Oversee the development and execution of brand positioning and messaging that resonate with target audiences (US-based hospitals and US-based data buyers)
• Ensure consistency of brand voice and identity across all marketing channels and materials
• Conduct market research to identify trends, customer needs, and competitive landscape
• Direct the work of external market research and creative firms to design and deploy marketing initiatives
• Utilize data-driven insights to inform marketing strategies and campaigns
• Lead the development and execution of digital marketing initiatives, including SEO/SEM, email marketing, social media, content marketing, and online advertising
• Optimize digital channels to drive traffic, engagement, and conversions
• Work closely with product development teams to create go-to-market strategies for new products and features
• Develop compelling product messaging and positioning to differentiate from competitors
• Develop and execute customer acquisition strategies to grow the CardioCare and egnite RWE customer base
• Build, mentor, and lead a high-performing marketing team
• Foster a collaborative and innovative team culture that drives results
• Collaborate with external partners to co-create marketing initiatives
• Develop and manage the marketing budget, ensuring effective allocation of resources to maximize ROI
• Monitor and report on the effectiveness and ROI of marketing initiatives and campaigns
• Oversee public relations efforts to enhance the company's reputation and visibility
• Manage communication strategies, including press releases, media relations, and crisis management