Wealthbox is the #1 rated CRM software for financial advisors, known for its modern, AI-powered solutions. The Growth Marketing Engineer will lead the growth marketing strategy, focusing on building AI-powered growth engines and executing multi-channel campaigns to generate scalable pipeline.
Responsibilities:
- Own the full growth marketing strategy across SMB, mid-market, and enterprise segments
- Build and manage AI agents and automated workflows that drive demand generation at scale, from audience targeting and enrichment to campaign execution, lead scoring, and nurture sequences
- Run paid media strategy across Google, Bing, LinkedIn, and emerging channels, working with a contractor who handles platform-level bid management
- Design and execute integrated, multi-channel campaigns that generate qualified pipeline, not just leads
- Use AI for data analysis, attribution modeling, conversion optimization, and pipeline forecasting. Turn data into decisions faster than a traditional team of analysts could
- Build and maintain systems that connect your marketing stack (Salesforce, Pardot, Clay, Warmly) into a cohesive, automated engine
- Partner with sales and SDR leadership on ICP alignment, target account lists, and campaign-to-pipeline handoffs
- Develop and test AI-driven approaches to personalization, segmentation, and ABM that would be impossible to do manually
- Continuously evaluate new tools, platforms, and approaches. If something better exists, find it and implement it
- Collaborate with the partner marketing manager to amplify webinar and event pipeline through cross-channel campaigns, pre-event ABM, and post-event nurture automation
Requirements:
- 5+ years of B2B SaaS marketing experience with deep expertise in growth marketing or demand generation
- A proven track record of driving measurable pipeline and revenue, not just MQLs
- Genuine AI fluency and experience. You're not just using ChatGPT to draft marketing copy. You're building agents, automating workflows, connecting systems, and using AI as a force multiplier across your entire function
- Comfort operating as a technical builder. You can wire up integrations, build automations, troubleshoot workflows, and prototype solutions without waiting for engineering support
- Strong analytical instincts and the ability to work with data, attribution models, and experimentation frameworks to inform strategy
- Experience with paid media strategy (Google Ads, LinkedIn, Bing) and the ability to think across channels, not just within one
- Clear, direct communication skills. You'll be working closely with sales leadership, the CEO, and a lean marketing team that values speed over process