Head of Growth Marketing

Fathom is a company focused on improving meeting experiences through AI technology. They are seeking a Head of Growth Marketing to drive user acquisition and product adoption by designing and scaling growth strategies across various marketing channels.

Responsibilities:

• Take ownership of our new user acquisition target, driving the strategy across paid marketing, SEO & GEO, and more
• Design, run, and scale growth experiments across the funnel -- from acquisition channels to influencing in-product activation
• Build, collaborate, and optimize multi-channel campaigns (paid, organic, lifecycle, referral, partnerships) that drive signups and revenue. Manage agencies to support execution of many campaigns
• Partner with Product and Data to design in-product growth loops, onboarding flows, and conversion journeys
• Define, measure, and report on growth KPIs -- owning dashboards and analysis to surface insights and drive decisions
• Research and test new channels, tactics, and tools to keep us ahead of the curve
• Build scalable playbooks so wins can be repeated and expanded scalably, while aligning with our Finance team on budgeting

Requirements:

• 5+ years in self-serve subscription growth, demand generation, or performance marketing in B2B SaaS (ideally PLG)
• Proven track record of designing and running growth experiments that deliver measurable results
• Strong analytical skills -- fluent in data analysis, funnel metrics, and growth KPIs
• Hands-on experience with analytics and experimentation tools (working with WebFlow, HubSpot, Amplitude, Hex, GA4, etc.)
• Creative and scrappy: you can ideate, launch, and measure campaigns quickly
• Comfortable working cross-functionally with Product, Data, and Sales
• Bias toward action, resourceful, and energized by fast-paced startup environments