Influencer Marketing Manager

Steel City is an apparel brand rooted in industrial grit and elevated workwear, seeking an Influencer & Partnerships Manager to help expand their reach nationally. The role involves building and managing an influencer network, executing brand collaborations, and turning relationships into real reach and revenue.

Responsibilities:

• Building and managing our influencer network
• Running product seeding at scale
• Creating and executing brand collaborations
• Turning relationships into real reach and revenue
• Identify and onboard creators that align with the brand
• Develop a network across micro, mid, and key partners
• Manage outreach, communication, and ongoing relationships
• Execute weekly product gifting to targeted creators
• Ensure consistent content creation and reposting
• Source and execute meaningful partnerships (brands, creators, businesses)
• Bring collaboration ideas from concept → execution → launch
• Ensure influencer content fuels ads, email, and organic
• Turn creators into long-term partners

Requirements:

• Experience in influencer marketing or partnerships
• Strong communication and relationship management skills
• Ability to identify and onboard creators that align with the brand
• Experience in managing outreach and ongoing relationships
• Proven track record of executing product gifting at scale
• Ability to create and execute brand collaborations
• Experience in turning relationships into real reach and revenue
• Ability to source and execute meaningful partnerships
• Strong organizational skills to manage multiple projects
• Ability to ensure consistent content creation and reposting
• Experience in turning creators into long-term partners