Retail Media Growth Strategist

Sphere Technologies Inc. is a technology and growth company for challenger consumer brands. They are seeking a Retail Media Growth Strategist who will design and execute holistic retail media strategies across key platforms, manage campaign execution, and provide analytics and insights to drive growth.

Responsibilities:

• Develop holistic retail media strategies across key platforms (Walmart Connect, Target Roundel, Instacart Ads, DoorDash, Gopuff, Thrive Market, Kroger Precision Marketing, etc.)
• Define budget allocation, KPIs, and performance frameworks tailored to each retailer's unique environment
• Align retail media with broader growth strategies. Understand how paid social, Amazon, and retail media influence each other
• Provide category and competitive benchmarking using available retailer data and insights
• Build, launch, and optimize campaigns within each retailer platform
• Manage bid strategies, budget pacing, and keyword/category optimization to maximize ROAS
• Test and iterate across creative, copy, audience segments, and placements
• Coordinate with retailer partner teams on co-op opportunities, beta programs, and exclusive promotional placements
• Stay ahead of platform updates, new ad formats, and beta testing opportunities
• Collaborate with brands and internal teams to develop retail-specific creative assets
• Understand what creative works on each platform (Walmart shoppers ≠ Instacart shoppers)
• Ensure all assets meet retailer compliance and brand guidelines
• Optimize creative for retail-specific performance metrics: CTR, share of voice, conversion rate, add-to-cart
• Provide integrated reporting across retail networks with performance trends and efficiency metrics
• Deliver actionable recommendations for budget allocation and SKU prioritization
• Translate retailer data into strategic insights for brand stakeholders
• Understand incrementality and halo effects across channels
• Troubleshoot campaign delivery and policy issues with retailer support teams
• Monitor account health, moderation status, and advertising eligibility across platforms
• Create feedback loops between paid media performance and organic product ranking
• Build relationships with retailer partner teams and account reps