Director of Market Strategy

HOMER ION Laboratory Co., Ltd. is seeking a Director of Market Strategy to formulate and drive the company's overall market strategy. The role involves enhancing market share and brand influence through data-driven approaches and strategic insights.

Responsibilities:

• Develop the company's medium-to-long-term market strategies and annual market plans
• Analyze industry trends, the competitive landscape, and evolving customer needs
• Define target markets, customer segments, and value propositions
• Establish a market research framework and consistently generate insight reports
• Monitor competitor strategies and market dynamics
• Leverage data analytics to support strategic decision-making (e.g., user behavior, conversion rates, ROI)
• Formulate brand strategies and define brand positioning
• Orchestrate brand communication strategies (both online and offline)
• Ensure brand image consistency and market competitiveness
• Collaborate with Product and Sales teams to develop Go-to-Market (GTM) strategies
• Support new product launches and market promotion initiatives
• Drive growth strategies (e.g., user acquisition, retention, and conversion)
• Develop and manage the marketing budget to maximize ROI
• Optimize the marketing channel mix (digital marketing, content marketing, events, etc.)
• Manage external partners (advertising agencies, consulting firms, etc.)
• Build and lead a high-performing market strategy team
• Foster cross-functional collaboration (with Sales, Product, Operations, etc.)
• Cultivate strategic thinking and execution capabilities within the team

Requirements:

• Bachelor's degree or higher; a major in Marketing, Business Administration, or a related field is preferred
• 20+ years of experience in marketing or strategic roles
• Strong strategic thinking and business acumen
• Excellent data analysis and decision-making skills
• Outstanding communication and influencing skills
• Strong project management and execution capabilities
• MBA is preferred
• Experience within large enterprises or rapidly growing companies is preferred
• Experience across multiple industries or in international markets is preferred
• Experience in digital marketing or growth marketing
• Familiarity with B2B and/or B2C market models
• Experience in brand rebranding or market transformation initiatives