Marketing Automation Strategist

Aristocrat Interactive is a top player in the entertainment and content-creation industry, seeking a Marketing Automation Strategist. This role is critical in advancing customer engagement and revenue growth for the Massachusetts Lottery’s iLottery program, focusing on data-driven customer journeys across multiple channels.

Responsibilities:

• Take full responsibility for the complete marketing automation and lifecycle approach for the Massachusett's iLottery program
• Act as the primary point of accountability for lifecycle automation performance and scalability
• Partner with marketing and business leaders to define lifecycle priorities and automation opportunities
• Compose, build, and optimize automated workflows across email, SMS, push notifications, weblayers, in-app messages, surveys, and personalized website experiences
• Leverage predictive modeling and advanced personalization features to drive engagement and retention
• Configure and manage complex triggers, segmentation logic, and multi-step customer journeys
• Complete promotional and bonus campaigns within automation workflows
• Maintain integrations with CRM, analytics, and data platforms for real-time targeting and personalization
• Identify and resolve automation risks and technical limitations
• Enforce QA, testing, and launch standards for all automated campaigns
• Build and complete A/B and multivariate tests to continuously improve performance
• Monitor and report on important metrics, translating results into actionable insights

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in marketing automation, lifecycle marketing, CRM operations, or marketing operations roles
• Proven hands-on experience with Bloomreach Engagement or a similar platform
• Expertise in lifecycle marketing strategy, behavioral targeting, and campaign experimentation
• Demonstrated experience owning lifecycle or CRM performance metrics
• Proficiency with Bloomreach features such as weblayers and in-app messaging
• Experience with Jinja or similar templating logic for dynamic personalization
• Strong analytical skills to synthesize data into insights and recommendations
• Excellent communication and collaboration skills
• Highly organized and diligent, with the ability to manage multiple high-impact initiatives
• Self-directed and proactive, growing in a hybrid, cross-functional team structure