Sr. Product Manager - Growth

iHerb is on a mission to make health and wellness accessible to all. The Senior Product Manager – Growth will own the strategy and execution of growth initiatives across iHerb’s B2C ecommerce experience, focusing on improving customer acquisition, engagement, and retention through data-driven experimentation.

Responsibilities:

• Own the end-to-end strategy for growth initiatives, focusing on conversion rate optimization (CRO), referral loops, and retention mechanics
• Identify, prioritize, and execute high-impact growth opportunities across ecommerce surfaces and owned channels
• Translate business goals into clear product requirements, participate in agile development processes, including backlog prioritization, sprint planning, and reviews
• Design, deploy, and analyze A/B and multivariate tests across web and app platforms to improve key funnel metrics
• Work closely with Engineering to build scalable growth features and with Marketing to align paid/organic traffic with high-converting product experiences
• Partner with Data and Analytics to define and track North Star metrics and leading indicators
• Lead a dedicated or cross-functional growth squad, managing backlogs and sprints with a high velocity of shipping
• Clearly communicate results, learnings, and tradeoffs to executive and cross-functional stakeholders
• Act as a strategic partner to Marketing, enabling personalization, lifecycle marketing, content operations, and experimentation through technology

Requirements:

• Proven track record of driving 'move the needle' results in a B2C e-commerce or marketplace environment
• Expertise in A/B testing and multivariate experimentation to drive data-driven decision-making
• Proficiency in data analysis and interpretation, with experience using tools like Google Analytics, SQL, or similar
• Comfort working with Engineers on APIs, tracking pixels, and data schemas to ensure clean attribution and event logging
• Excellent communication skills with the ability to translate technical concepts to non-technical stakeholders
• Ability to work effectively with Engineering, Design, Marketing, and Data in fast-moving, cross-functional teams
• Solid understanding of APIs, event-driven architectures, data flows, and system integrations
• Customer-first and outcomes-driven mindset
• Experience in defining and managing product roadmaps and prioritizing features based on business impact and customer value
• Strong understanding of UX/UI principles and best practices, with the ability to contribute to design discussions and wireframing
• Experience working in an Agile/Scrum development process
• Generally requires seven (7) or more years of Product Management or Product Ownership experience within a consumer software, e-commerce, or platform-focused environment
• Bachelor's Degree required
• Direct experience optimizing international e-commerce funnels
• Background in SEO-driven product growth or referral program management
• Experience supporting international or multi-brand e-commerce platforms
• A Computer Science, Engineering, Information Systems, or similar technical degree is preferred