Product Manager, Audience Platforms & Taxonomy

Definitive Healthcare is a data-driven company focused on healthcare intelligence, and they are seeking a Product Manager for Audience Platforms to lead the development of audience activation products. This role involves building and scaling audience data products, ensuring compliance and performance, and collaborating with cross-functional teams to translate business strategies into technical execution.

Responsibilities:

• Define and evolve digital audience taxonomies for distribution across AdTech platforms
• Translate clinical, demographic, behavioral, and intent signals into predictive models and activation-ready audience segments
• Partner with Data Science and Engineering to build scalable, production-ready audiences
• Establish test-and-learn frameworks to optimize performance (match rates, scale, campaign outcomes)
• Expand audience offerings based on revenue performance, client demand, and market trends, including evaluation of new data partners
• Own onboarding and distribution of audiences across DSPs, marketplaces, and onboarding platforms (e.g. LiveRamp)
• Define requirements for audience mapping, onboarding, and integrations
• Monitor and optimize platform performance (match rates, delivery, constraints)
• Track audience availability and downstream performance
• Expand distribution through new platforms and channel partnerships
• Own the product roadmap, backlog, and release cycles for the digital audience product
• Define requirements, user stories, and acceptance criteria
• Drive cross-functional execution across Data Engineering, Data Science, Campaign Operations and Partnerships
• Balance priorities across revenue growth, scalability, compliance, and technical debt
• Partner with Sales and Partnerships to align product priorities with client needs and revenue goals
• Define and manage QA processes, refresh cycles, and operational SLAs
• Monitor audience data quality, completeness, and freshness
• Maintain audience metadata, naming conventions, and platform mappings
• Ensure compliance with privacy regulations and AdTech industry standards (e.g., platform policies, NAI/DAA frameworks)
• Identify and resolve issues impacting activation, scale, or revenue performance

Requirements:

• 4–6+ years of experience in AdTech, Martech, or data platform environments
• 2+ years in a Product Manager or Product Owner role, preferably focused on data or audience products
• Hands-on experience working within programmatic advertising ecosystems
• Experience with platforms such as: DSPs (e.g., DV360, The Trade Desk)
• Data onboarding platforms (e.g., LiveRamp)
• Data marketplaces or clean rooms
• Strong understanding of: Digital audience segmentation for activation
• Identity resolution and match rates
• Data onboarding and distribution workflows
• Ability to work closely with data engineering and data science teams to deliver production-ready data products
• Experience owning roadmaps, backlogs, and cross-functional delivery
• Analytical mindset with the ability to interpret data and translate insights into product decisions
• Strong stakeholder management and communication skills
• High attention to detail and operational rigor
• Bias for action and comfort working in fast-moving environments