Senior Product Marketing Manager, Trello

US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. They are seeking a Senior Product Marketing Manager for Trello to build and execute go-to-market plans, collaborate cross-functionally, and lead digital marketing campaigns.

Responsibilities:

• Build and execute go-to-market plans for feature launches, including writing proactive and reactive messaging to position new products externally
• Collaborate cross-functionally across Product, Sales, Data Science, Design, Brand and PR teams to drive alignment and deliver projects on time and on brief
• Lead digital marketing campaigns across email, web, and social that can deliver on marketing goals related to user acquisition or user engagement for Trello
• Develop creative briefs and work efficiently with design partners to produce new visual assets like static or video ad creative, sizzle reels, how-to graphics, app store imagery, and sales collateral
• Effectively manage budget, procurement and operational asks to enable vendors and resourcing
• Use data and user research to inform your work

Requirements:

• Must be a strong writer with demonstrated ability (such as a writing portfolio or link to authored blog posts) to write on behalf of a brand in a neutral, polished tone both long-form like a blog post and short-form like email or ad copy
• Must be detail-oriented and able to clearly and succinctly express your thinking in easy-to-follow written formats without excessive reliance on generative AI
• Must have experience working with product teams at a tech company and be able to speak to product launches you oversaw
• 5-7 years' experience working in tech marketing or a digital ad agency
• Strong cross-functional collaborator who is comfortable managing diverse stakeholders
• Prior experience running digital campaigns and working with vendor agencies
• Prior experience writing messaging for product announcements
• Prior experience developing sales enablement
• Able to work efficiently and stay organized across multiple projects at a time
• Prior experience working on marketing for consumer tech platforms and apps