EverCommerce is on a mission to digitally transform the service economy with tailored SaaS solutions. The Lifecycle Marketing Manager will drive lifecycle-led business impact through customer engagement initiatives that support activation, retention, and revenue growth.
Responsibilities:
- Own lifecycle experience direction for assigned journeys, segments, or initiatives
- Define which customers experiences are for, what customer need or opportunity they address, and what behavior or outcome they are intended to influence
- Design end-to-end lifecycle experiences across email, push notifications, and in-app messaging
- Ensure lifecycle touchpoints work in concert with product experiences to support customer success and growth
- Translate business priorities into lifecycle initiatives that drive activation, retention, adoption, and monetization
- Develop clear hypotheses for how lifecycle initiatives will contribute to business goals
- Size expected impact directionally using assumptions, ranges, and customer economics
- Prioritize initiatives based on potential impact, customer value, and feasibility
- Partner closely with Product, Product Marketing, Growth, Payments, and Data teams
- Collaborate with Product Marketing Managers to ensure lifecycle messaging reflects approved positioning and customer readiness
- Use customer insights and performance data to influence decisions and align stakeholders
- Escalate tradeoffs or conflicts when lifecycle initiatives have broader portfolio impact
- Own execution of complex lifecycle and growth-related initiatives within assigned scope
- Coordinate timelines, dependencies, and handoffs across Marketing and partner teams
- Balance multiple initiatives while adapting to shifting business priorities
- Partner with marketing automation, creative, and analytics teams to bring experiences to life
- Monitor lifecycle performance using shared measurement frameworks
- Design and run experiments to test new approaches and optimize outcomes
- Analyze results to identify drivers of success or underperformance
- Translate learnings into clear recommendations for iteration and scale
- Act as an informal advisor to peers on lifecycle best practices and customer engagement
- Share insights and learnings that improve cross-team effectiveness
- Contribute to continuous improvement of lifecycle and growth practices across Marketing
Requirements:
- Bachelor's degree in Marketing, Business, or a related field
- 5–7+ years of experience in lifecycle marketing, growth marketing, or customer marketing roles
- Experience owning customer journeys tied to business outcomes, not just channel execution
- Strong analytical and quantitative skills, with experience using data to inform decisions
- Proven ability to collaborate cross-functionally and influence without direct authority
- Experience working in B2B SaaS or Product-Led Growth (PLG) environments
- Experience working with marketing automation platforms such as Braze, Iterable, HubSpot, or similar
- Exposure to feature adoption, monetization, or payments-related initiatives
- Experience partnering closely with Product and Product Marketing teams
- Comfort with directional impact modeling or customer economics