EverPro - Lifecycle Marketing Manager - Invoicing Solutions (Remote, US)

EverCommerce is on a mission to digitally transform the service economy with tailored SaaS solutions. The Lifecycle Marketing Manager will drive lifecycle-led business impact through customer engagement initiatives that support activation, retention, and revenue growth.

Responsibilities:

• Own lifecycle experience direction for assigned journeys, segments, or initiatives
• Define which customers experiences are for, what customer need or opportunity they address, and what behavior or outcome they are intended to influence
• Design end-to-end lifecycle experiences across email, push notifications, and in-app messaging
• Ensure lifecycle touchpoints work in concert with product experiences to support customer success and growth
• Translate business priorities into lifecycle initiatives that drive activation, retention, adoption, and monetization
• Develop clear hypotheses for how lifecycle initiatives will contribute to business goals
• Size expected impact directionally using assumptions, ranges, and customer economics
• Prioritize initiatives based on potential impact, customer value, and feasibility
• Partner closely with Product, Product Marketing, Growth, Payments, and Data teams
• Collaborate with Product Marketing Managers to ensure lifecycle messaging reflects approved positioning and customer readiness
• Use customer insights and performance data to influence decisions and align stakeholders
• Escalate tradeoffs or conflicts when lifecycle initiatives have broader portfolio impact
• Own execution of complex lifecycle and growth-related initiatives within assigned scope
• Coordinate timelines, dependencies, and handoffs across Marketing and partner teams
• Balance multiple initiatives while adapting to shifting business priorities
• Partner with marketing automation, creative, and analytics teams to bring experiences to life
• Monitor lifecycle performance using shared measurement frameworks
• Design and run experiments to test new approaches and optimize outcomes
• Analyze results to identify drivers of success or underperformance
• Translate learnings into clear recommendations for iteration and scale
• Act as an informal advisor to peers on lifecycle best practices and customer engagement
• Share insights and learnings that improve cross-team effectiveness
• Contribute to continuous improvement of lifecycle and growth practices across Marketing

Requirements:

• Bachelor's degree in Marketing, Business, or a related field
• 5–7+ years of experience in lifecycle marketing, growth marketing, or customer marketing roles
• Experience owning customer journeys tied to business outcomes, not just channel execution
• Strong analytical and quantitative skills, with experience using data to inform decisions
• Proven ability to collaborate cross-functionally and influence without direct authority
• Experience working in B2B SaaS or Product-Led Growth (PLG) environments
• Experience working with marketing automation platforms such as Braze, Iterable, HubSpot, or similar
• Exposure to feature adoption, monetization, or payments-related initiatives
• Experience partnering closely with Product and Product Marketing teams
• Comfort with directional impact modeling or customer economics