Marketing Campaign Manager

Corel Corporation, through its Parallels product, is seeking a Marketing Campaign Manager to lead demand generation and pipeline-focused marketing for Business and Enterprise solutions. The role involves planning and executing integrated campaigns aimed at IT decision-makers and business buyers, while collaborating with various teams to drive measurable growth.

Responsibilities:

• Develop and execute lead- and pipeline-generating campaigns across a mix of online and offline channels, including email marketing, digital advertising, blog/content syndication, webinars, virtual and in-person events, partner campaigns, and ABM
• Build campaign plans tailored to SMB, mid-market, and enterprise audiences, with messaging aligned to key personas (e.g., IT admins, IT directors, security/compliance, procurement, end users)
• Own end-to-end campaign execution—from brief to launch to optimization—including landing pages, nurture streams, and sales enablement assets
• Recommend budget allocation and channel mix based on performance data and segment priorities
• Collaborate closely with Marketing peers (Growth, Creative Services, Content Marketing, Partner/Channel Marketing, Online Sales & Marketing, Product Marketing/Product Management) and Sales teams (direct and channel) to define goals, targeting, offers, and follow-up motions
• Support channel and partner sales with co-marketing programs, partner kits, and scalable campaign-in-a-box assets
• Partner with sales to identify target accounts, define account plans, and execute multi-touch ABM programs that create meetings and pipeline
• Work directly with the SEO/SEM teams to support B2B-specific campaigns, including keyword strategy, paid search initiatives, landing page alignment, and performance optimization
• Project-manage campaigns, ensuring clear briefs, timelines, stakeholder alignment, and smooth handoffs between Growth and Creative/Content teams
• Ensure campaigns fit strategic objectives while maintaining high-quality operational execution and attention to detail
• Own full-funnel performance visibility from engagement to revenue contribution
• Maintain regular reporting and share insights in cross-functional meetings
• Operate with a test–learn–iterate mindset to continuously improve conversion and efficiency
• Build relationships with internal and external thought leaders and influencers to support programs and contribute to thought-leadership content that strengthens brand credibility in business and enterprise segments

Requirements:

• 3 years of B2B marketing experience, with a strong emphasis on demand generation and integrated campaigns
• Demonstrated success driving measurable outcomes: leads, pipeline, revenue impact, and clear ROI reporting
• Experience partnering closely with Sales (direct and/or channel) and aligning on targeting, follow-up, and conversion goals
• Hands-on execution skills across key channels: email, paid media, webinars/events, content-led campaigns, and lifecycle/nurture
• Strong project management experience
• Comfort working with agencies and internal creative/content teams to produce high-quality assets quickly
• Strong analytical and communication skills—able to translate performance data into clear actions
• Familiarity with B2B SEO/SEM planning and execution
• Background in SaaS, endpoint/IT tools, or selling to IT decision-makers
• Channel marketing/co-marketing experience with resellers, distributors, MSPs, or alliance partners
• Experience working with marketing automation and CRM systems (e.g., Marketo/HubSpot and Salesforce or similar)