Sprout Social, Inc.Remote
Product Marketing Manager II
United States of America
Full Time
2 hours ago
$104,000 - $143,000 USD
H1B Sponsor Likely
Key skills
Product MarketingB2B Technology MarketingProject ManagementData AnalysisJiraVideo ProductionWorkflow AutomationGoRAISaaS
About this role
Sprout Social is looking to hire a Product Marketing Manager II to lead their Release Marketing efforts. This role focuses on go-to-market strategy, operational excellence, and high-impact execution, ensuring that product innovations are effectively communicated to the market.
Responsibilities:
- Drive the Strategic Execution of 'Breaking Ground': Act as the end-to-end owner of our quarterly launch program, optimizing the operational framework to scale awareness and product expansion across the portfolio
- Master the Release Engine: Own the workflows, processes, and collateral for our product releases, ensuring the entire PMM team is aligned on roadmap processing, release tiering, and GTM documentation
- Operationalize the Roadmap: Manage and up-level high-impact resources like our Product Roadmap Deck and the Product Updates webpage to ensure our Revenue teams are always equipped with the latest value-forward stories
- Cross-Functional Orchestration: Partner closely with Campaigns, Brand Creative, and R&D to deliver seamless events and collateral that showcase the power of Sprout’s AI-driven platform
- Drive Efficiency: Act as the 'Product Ops' mind within Marketing, identifying ways to merge workflows (specifically within Jira) and leveraging tech—including AI-driven workflow improvements—to help us work smarter
Requirements:
- 5+ years of experience in product marketing, marketing operations or growth marketing
- 3+ years of experience in a dedicated Product Marketing role with a track record of independent project ownership
- Experience in B2B technology marketing (SaaS experience strongly preferred)
- Demonstrated success in driving go-to-market campaigns with strong project management skills
- Strong storytelling skills with the ability to craft and refine narratives
- Proficiency in Jira and a passion for workflow automation/AI-driven productivity tools
- Experience with video or webinar production (live or pre-recorded) is a major plus
- Experience in presentation creation and a high level of comfort using Canva to build or iterate on marketing collateral