Sales Development Representative

FLORA is a company that builds creative tools for the new creative class, enabling professional craft through AI models. They are seeking a Sales Development Representative to generate pipeline through outbound prospecting and engage with high-intent inbound users, while also defining and iterating on sales strategies.

Responsibilities:

• Identify and engage target accounts through thoughtful, personalized outbound across email, phone, LinkedIn, and creative approaches (e.g., lightweight video, community/event follow-up)
• Research prospects and tailor outreach based on role, industry, and creative workflows
• Generate new pipeline aligned with FLORA’s ICPs: creative teams, agencies, in-house brand & marketing orgs, and adjacent workflow owners
• Build and execute account-based plans for top accounts (buying committee mapping, entry points, triggers, multi-threading)
• Develop strong objection handling and crisp value articulation that earns the right to the next step
• Maintain accurate, high-signal data in CRM (notes, qualification, next steps, disqualification reasons, buying committee insights)
• Partner closely with AEs to ensure clean handoffs and consistently strong meeting quality
• Track results and iterate weekly: activity → conversations → meetings → qualified opportunities
• Provide feedback to Marketing and Product on what you’re seeing—objections, use cases, patterns, competitive notes, and opportunities
• Use modern tools, automation, and data to improve SDR efficiency and effectiveness—without losing the human voice
• Own first-touch outreach to high-intent inbound users and accounts (signals like strong usage, team expansion, enterprise domains, intent indicators)
• Qualify inbound interest and route opportunities into the sales pipeline with clear context and insights (use case, urgency, stakeholder map, success criteria, risks)
• Identify “sales-assist moments” where human support can accelerate adoption, expansion, or conversion—and continuously refine how we spot them
• Help connect product usage signals to commercial outcomes (e.g., who to contact, when to engage, what message lands)
• Test messaging, sequences, and approaches across inbound and outbound; iterate weekly based on results
• Help build and contribute to the SDR playbook: what works, what doesn’t, and why

Requirements:

• Tech-savvy and systems-oriented, with an interest in using modern tools, automation, and data to improve sales development efficiency and effectiveness
• Strong written and verbal communication—clear, concise, human, and capable of translating product concepts into relevant outcomes
• Organized and process-oriented with excellent CRM hygiene and follow-through
• Excited by creative tools and motivated to help shape how AI fits into real-world creative work
• Coachable, high-cadence executor who iterates quickly without spinning wheels