Senior Marketing Director, B2B Events & Media

Questex is a leading global events, media, and business information company, and they are seeking a Senior Marketing Director to lead their marketing team focused on the Hospitality businesses. This role will be responsible for the strategy and execution of critical marketing activities across various products to drive revenues from sponsorships, advertising, and attendees.

Responsibilities:

• Manages a team of marketers, assigns and manages workloads, advises on prioritization of tasks and trains team members
• Partners with Management, sales, production and VP/Market Leader to write and implement strategic and tactical plans which match the expectations of the company; increase number of sponsors for in person events, drive subscribers to newsletters and traffic to websites, support/grow paid and complimentary attendees, sponsors and submissions for award programs; increases revenue; meets or exceeds quality expectations
• Identifies marketplace trends and potential product development avenues for digital, event and conference revenue growth – help with new product launches, working with audience development team to identify key audience targets
• Works with team members to plan and manage execution of all marketing and communications including but not limited to: e-blasts, social media, online advertising, press releases, and supports sales teams in sales lead generation efforts
• Works with VP/Market Leader, event leaders and other Management team to conduct pricing analysis and set product pricing accordingly
• Works with team to manage marketing spend budget to ensure maximization of ROI
• Works with internal design team to ensure all marketing communications, websites and more are in alignment with brand positioning
• Manages team customer service initiatives including assigning incoming inquiries to relevant team members, managing and overseeing team schedule for managing live chat, and more
• Conducts ongoing competitive market and industry analysis
• Tracks all team marketing campaigns and works with them on recommendations for ongoing improvements
• Manages third-party vendor relationships (outside advertising, telemarketing) and ensures that promotional materials are on message, delivered on time and are within budget
• Travels and attends events and/or meetings as required
• Delivers all revenues from attendees for in person events
• Instrumental in designing sponsorship/advertising collateral and campaigns to help sales team drive sponsorships and advertising revenues
• Works with the Market Leader and audience development team to define and drive the strategy for the editorial products (newsletter subscribers, website traffic, building audience funnel, etc)
• Liaise with sales, production/editorial, operations, database teams, design teams, finance and other internal resources as needed
• Liaise with external client groups: existing and prospective customers, 3rd party vendors, and partners

Requirements:

• Bachelor's degree in management, marketing, communication, or related field
• 10+ years of experience in a B2B or B2C marketing environment – preferably with both digital media and events experience
• 5+ years of management experience – managing team members and overall workload
• Prior experience in events, media, investment, commercial real estate, financial services and/or hospitality
• Strong written and verbal skills, confident working with internal and external clients via email and phone; friendly, positive, service-oriented personality
• Attention to detail; diligent, proactive, organized, accountable, analytical, highly motivated team player, with strong project management skills
• Quick learner of new technologies, tools, and processes with ability to thrive in a dynamic, fast-paced, high-growth work environment, while managing numerous projects under tight deadlines
• Strong working knowledge of the entire Microsoft Office Suite (specifically excel)
• Be a results-driven team player with a strong desire to exceed expectations
• Preferred experience in HTML, Adobe Photoshop and with marketing automation software or email service providers