Growth Marketing Specialist

Newsela is an educational technology company that provides instruction-ready content for K-12 classrooms. They are seeking a Growth Marketing Specialist to support user acquisition and improve conversion rates across their platforms through campaign management and operational coordination.

Responsibilities:

• Execute day-to-day tasks across paid media platforms, email marketing systems, and other channels, launching creative variations, updating targeting, and helping scale what's working
• Coordinate across product, engineering, finance, and other teams to keep projects moving, tracking tasks, following up on dependencies, and ensuring nothing falls through the cracks
• Pull data from multiple sources to keep dashboards and reports current, and document experiments, results, and learnings so the team can move fast without losing institutional knowledge
• Support marketing operations including email marketing execution, influencer and creator partnerships, organic social efforts, and presentation development for leadership meetings
• Build expertise across paid advertising, email marketing, conversion optimization, and analytics, taking on increasing responsibility as you demonstrate results

Requirements:

• You are exceptionally organized and maintain meticulous systems
• You hustle. You move fast, take initiative, and don't wait to be told what to do next
• Highly proficient in Excel and/or Google Sheets, with the ability to build reports, manipulate data, and use formulas confidently
• Self-directed learner who proactively develops skills through courses, tutorials, and experimentation
• Strong attention to detail. You catch errors others miss and take quality seriously
• Resourceful problem solver who takes ownership and finds alternative paths when hitting blockers
• Clear communicator who writes concisely, keeps stakeholders informed, and knows when to escalate
• 1-3 years of experience in digital marketing, advertising, or a related coordination role (internships count)
• Familiarity with paid media platforms (Google Ads, Meta, etc.) or email marketing tools
• Bonus: video editing skills, design skills (Canva, Figma), basic HTML, experience with email templates, or familiarity with Webflow/WordPress