Principal Product Marketing Manager (EHS)

EcoOnline is a growing global tech company focused on creating meaningful impact and making a real difference for customers. They are seeking a Principal Product Marketing Manager to lead the positioning, messaging, and go-to-market strategy for their core EHS product suite, aiming to strengthen market position and drive revenue growth globally.

Responsibilities:

• Own positioning and messaging for EcoOnline’s EHS solutions, developing clear value propositions for priority segments and industries
• Lead global go-to-market plans for new modules, features and enhancements, driving pipeline impact and win-rate improvement
• Evolve our messaging from point solutions toward a broader, platform-led narrative
• Partner with Product Management to shape roadmap direction using customer insight, competitive intelligence and market research
• Conduct win/loss interviews and voice-of-customer analysis to inform strategy
• Enable Sales and Customer Success with compelling content, tools and training
• Monitor competitor activity, pricing and packaging, recommending strategic adjustments where required
• Collaborate across Demand Generation, Content, RevOps and Customer Success to ensure cohesive, high-impact launches
• Represent EcoOnline at webinars, events and industry forums as a subject matter expert

Requirements:

• 8+ years of B2B Product Marketing experience within enterprise SaaS
• Proven success defining positioning and leading go-to-market strategy for complex solutions
• Ability to translate complex product capabilities into clear, differentiated customer value
• Strong cross-functional influence skills within matrixed organisations
• Experience conducting market research, competitive analysis and win/loss interviews
• Confident presenter with excellent written communication skills
• Experience working closely with Product and Sales teams in a high-growth SaaS environment
• Experience within EHS or adjacent compliance / safety software is strongly preferred
• Pragmatic Marketing, PMA or similar certifications are a bonus