Principal Product Marketing Manager

CloudBees enables enterprises to deliver scalable, compliant, and secure software, empowering developers to do their best work. The Principal Product Marketing Manager will own the AI go-to-market strategy and execution, driving demand and ensuring that product launches resonate with customers and the market.

Responsibilities:

• Own AI GTM strategy and execution: Build a GTM for AI that connects messaging, packaging, pricing, channels, and demand motions to business impact. Pipeline or bust
• Experience in marketing AI/ML, especially AI developer tools
• Be a market maker: CloudBees is unifying software delivery for the enterprise. You’ll turn that into an AI market position buyers can’t ignore
• Partner with AI PM: Act as a thought partner and accountability counterpart, bringing customer and market insights into product decisions. If it doesn’t influence the roadmap or drive revenue, it’s noise
• Craft the narrative: Position our AI capabilities with clear, differentiated messaging that resonates with DevOps champions and economic buyers
• Package and price AI: Shape models that balance buyer value, adoption, and business economics
• Launch products and features: Drive launch playbacks from idea to market, ensuring each release lands with customers, Sales, and analysts
• Fuel demand: Partner across Marketing and Sales to design integrated plays, content, and campaigns for high-priority verticals and use cases
• Enable the field: Create playbooks, tools, and narratives that help AEs and SEs win with AI
• Lead with data: Define and evolve success measures and dashboards to track adoption, market impact, and GTM effectiveness
• Be the voice of the customer: Capture buyer and user insights, competitive intel, and market signals, feeding them into GTM and roadmap decisions
• Represent CloudBees externally: Publish content, brief analysts, and engage with customers and the industry to position CloudBees as a leader in DevOps and AI
• Use AI to multiply output: Apply generative AI tools for research, messaging, content acceleration, and competitive analysis

Requirements:

• 7+ years in product marketing for DevOps, developer platforms, or adjacent SaaS/AI products
• Track record of multi-product solution launches with business impact
• Deep understanding of the enterprise buyer journey and software delivery
• Talent for translating technical capabilities into buyer value
• Strong storyteller with executive presence and cross-functional leadership skills
• Comfortable working across globally distributed teams, with a bias for action and experimentation
• Familiarity with regulated industries (finance, healthcare, public sector)
• Analyst relations or thought leadership experience tied to category creation or shaping