Senior Customer Marketing Manager

Deepwatch is a leader in managed security services, protecting organizations from cyber threats. The Senior Customer Marketing Manager will define, execute, analyze, and manage the post-sale customer journey to drive engagement and advocacy.

Responsibilities:

• Map and manage the customer journey, aligning measurable marketing efforts to drive adoption and value realization
• Maintain and grow the Deepwatch Guardian Advocacy Program (our customer reference program)
• Build specific programs and initiatives to drive customer engagement across Gartner Peer Reviews, G2.com, Trust Radius, etc
• Support customer on-boarding and develop a new customer tool kit for easy transition
• Support customer communications across Deepwatch including weekly threat intelligence reports, new content outreach, etc
• Manage and write customer case studies, secure customer references, quotes, and customer testimonials (video or written)
• Drive content and planning for customer advisory board meetings and other customer events together with Corporate Marketing, Product Marketing/Management
• Assist in managing/owning corporate and customer events including industry trade shows, CABs, SKO, and channel partner events
• Secure content for and write monthly customer newsletter
• Serve as a role model of Deepwatch’s Core Values and coach and encourage others to model these values

Requirements:

• Have a Bachelor's degree in a relevant field such as Marketing
• Possess 5-7+ years of experience in customer marketing or product marketing of enterprise software or technology offerings, cybersecurity experience is preferred
• Have proven experience with technical products and developing customer messaging to create compelling stories
• Have demonstrable content creation skills
• Have very strong written and presentation communication skills
• Demonstrate a proven track record of working independently with the ability to both lead and participate in projects
• Possess experience and/or knowledge of EDR, XDR, VM, MDR/MSSP and/or SIEM technologies
• Possess experience and/or knowledge of Deepwatch alliance partners' technologies (Splunk, Cybereason, Crowdstrike, Tenable, PAN, etc.)