Lifecycle Marketing Manager

SimplePractice is improving access to quality care by providing health and wellness clinicians with essential tools for their private practice. The Lifecycle Marketing Manager will focus on user adoption and retention, executing multi-channel strategies to transform users into long-term advocates.

Responsibilities:

• Master the Journey: Map and manage the end-to-end buyer journey specifically for paid users, identifying key milestones for feature adoption, expansion, and long-term retention
• Omnichannel Optimization: Build and maintain sophisticated automated flows across Email, IPM, SMS, and Push to support ongoing product initiatives and new feature launches
• Streamline Communications: Conduct ongoing audits of automated flows to consolidate messaging and reduce "communication noise," ensuring every touchpoint provides clear, high-signal value
• Newsletter Strategy: Own the end-to-end execution of the monthly customer newsletter, transforming it into a high-engagement vehicle for product education and community updates
• Event & Campaign Lead: Partner with Integrated Marketing to provide full lifecycle support for major events, webinars, and seasonal campaigns, managing the funnel from promotion to post-event nurture
• Strategic Alignment: Translate high-level marketing goals into tactical lifecycle plans that drive measurable event attendance, product stickiness, and consistent brand voice for all paid-user comms
• Test & Learn: Maintain a rigorous A/B testing roadmap for messaging, cadence, and channel mix (Email vs. IPM) to constantly improve funnel efficiency and reduce churn
• Performance & QA: Track the health of the paid user base to influence expansion plays and churn mitigation, while maintaining technical excellence and "zero-fail" campaign execution

Requirements:

• 4–6+ years in Lifecycle, CRM, or Growth Marketing, with a deep focus on post-purchase/retention journeys in a SaaS or subscription environment
• Advanced hands-on experience with marketing automation platforms (e.g., Iterable, Braze) and in-product messaging tools (e.g., Appcues, Pendo)
• A sophisticated understanding of the customer lifecycle and the ability to visualize and execute complex branching logic in automated flows
• Proven ability to orchestrate complex campaigns across Email, SMS, Push, and In-App channels
• Strong knowledge of performance metrics and experience using data tools (e.g. Tableau, Mixpanel, or Looker) to inform strategy
• You can architect a lifecycle roadmap but are also comfortable diving into the tools to build workflows and troubleshoot technical triggers
• Exceptional project management skills with a proven ability to support cross-functional teams in a fast-paced environment
• Familiarity with modern AI tools to enhance campaign speed-to-market and personalization is a plus