Product Marketing Director – GSI and Strategic Partnerships

OneStream is hiring a Director of Product Marketing to own and scale the company’s strategic partnerships, including Microsoft and Global Systems Integrators (GSIs). This role involves architecting and operationalizing Go-To-Market motions that drive measurable pipeline and revenue growth.

Responsibilities:

• Own the global Go-To-Market strategy for OneStream’s Microsoft and Global Systems Integrator (GSI) partnerships, designing scalable co-sell motions that drive measurable pipeline growth, revenue impact, and market expansion
• Serve as the GTM quarterback for strategic alliances, aligning Sales, Alliances, Product Management, and Marketing around integrated partner plays and execution models
• Architect repeatable partnership programs, including joint value propositions, vertical solution plays, account-based co-sell motions, and field enablement frameworks
• Partner closely with Microsoft field teams and alliance leadership to activate co-selling motions across priority accounts, industries, and regions
• Build and maintain the partnership GTM operating model, including playbooks, governance cadence, KPI frameworks, and quarterly business reviews
• Develop and execute integrated partner marketing programs, including field events, webinars, ABM campaigns, and executive roundtables to drive engagement and pipeline
• Lead partner enablement strategy, including sales playbooks, certification paths, training programs, and solution toolkits to scale partner effectiveness
• Own joint messaging and positioning for Microsoft and GSI solutions, ensuring consistency across sales, marketing, and partner channels
• Collaborate with Product Management to influence roadmap priorities based on partner feedback, market insights, and field learnings
• Define and track success metrics, including partner-sourced pipeline, win rates, ACV expansion, and campaign ROI, and regularly report performance to executive leadership
• Act as an executive spokesperson for OneStream in partner forums, industry events, analyst briefings, and customer engagements
• Build and lead a partnership-focused product marketing team and agency ecosystem over time to scale impact globally
• Manage complex and ambiguous communications across key business stakeholders within product management, presales domain, and customer adoption marketing to advance the Customer Advisory Board (CAB) and influence executive and domain-centric user groups

Requirements:

• Bachelor's degree in Business, Finance, or equivalent
• 8+ years of relevant Product Marketing experience in Corporate Performance Management (CPM), Sales, Pre-Sales or Consulting with a solid understanding of finance processes and the target personas
• Experience enabling enterprise sales cycles
• Experience in high‑growth B2B cloud environments
• 10+ years of GSI or strategic partner marketing experience is highly desirable
• Excellent communication skills, including writing, content development and presentation
• Strong understanding and track record of enabling the entire sales cycle: sales enablement, selling to customers/partners, and conversations with business executives and technical decision-makers
• Experience in high-growth B2B Cloud businesses
• Experience managing external resources and collaborating with other functions in the company
• Experience building and leading teams or agencies (even if not immediately)
• Prior experience owning global GTM operating models
• MBA or advanced degree