Sr. Manager, Marketing Technology & Operations

Fluke Corporation is a high-growth, late-stage startup offering a cloud-based service automation platform for facilities management. They are seeking a dynamic and detail-oriented Senior Manager, Marketing Technology & Operations to own the strategy and optimization of the company’s marketing technology ecosystem, partnering closely with various teams to ensure marketing initiatives are efficient and aligned with revenue goals.

Responsibilities:

• Own administration, configuration, and ongoing optimization of the marketing technology stack, including marketing automation, ABM platforms, attribution tools, and supporting systems
• Serve as the primary owner of marketing automation infrastructure including:
• Workflows and automation logic
• Lead lifecycle stages and status management
• Lead scoring, routing, and qualification frameworks
• Forms, fields, naming conventions, and data governance
• Lead and maintain integrations across marketing, sales, and data platforms to ensure accurate data flow and reliable reporting
• Establish governance, documentation, best practices, and a long-term marketing technology roadmap
• Partner with Campaign Operations and Demand Generation teams to operationalize multi-channel campaigns across email, paid media, web, events, and ABM programs
• Enable ABM execution through account segmentation, intent data activation, audience orchestration, and personalization workflows
• Ensure tracking, attribution, and performance measurement are built into campaign execution from inception
• Lead complex or high-impact GTM initiatives and campaign builds
• Identify, evaluate, and implement AI-driven solutions that improve marketing execution, lead management, reporting, and operational efficiency
• Pilot and scale AI use cases such as predictive scoring, workflow automation, campaign performance insights, and data quality enhancements
• Continuously improve marketing processes to reduce manual effort, increase scalability, and accelerate speed-to-market
• Own upstream data quality, lifecycle definitions, attribution logic, and operational inputs that enable reliable analytics and performance measurement
• Translate leadership and GTM business questions into operational and technical requirements that support measurement and insight generation
• Lead complex marketing technology and operational initiatives end-to-end, including system implementations, migrations, integrations, and GTM process changes
• Act as the connective partner between Marketing, Sales, Sales Ops, Analytics, and IT teams
• Establish project timelines, success metrics, change management plans, and documentation standards for operational initiatives
• Enable internal teams through training, process documentation, and self-service resources

Requirements:

• 7–10+ years of progressive experience in Marketing Operations, Marketing Technology, or Revenue Operations
• Deep hands-on experience with marketing automation platforms (HubSpot preferred; or similar systems acceptable)
• Strong experience supporting ABM platforms and account-based marketing methodologies
• Proven track record of designing and operationalizing scalable GTM, lifecycle, and lead management processes
• Experience managing marketing technology integrations, APIs, and data flow architecture
• Demonstrated experience supporting attribution modeling and revenue performance reporting
• Familiarity with AI tools and automation use cases within marketing operations environments
• Strong project management and cross-functional stakeholder communication skills
• Ability to operate independently with a high degree of ownership and strategic problem-solving