Vice President of Strategic Marketing & Growth

Destination Pet LLC is revolutionizing the pet industry and is seeking a Vice President of Strategic Marketing & Growth to join their team. This role involves owning B2C growth outcomes, designing marketing strategies for multiple brands, and leading performance marketing efforts to drive revenue growth.

Responsibilities:

• Own B2C growth outcomes, including customer acquisition, retention, same-store revenue growth, and marketing-attributable revenue
• Translate company-level goals into clear growth strategies, targets, and execution plans, testing hypotheses and assumptions along the way to ensure strategies are grounded in data and real-world performance
• Serve as a strategic partner to the President/GM and executive leadership, utilizing organizational agility when influencing decisions
• Provide clear, data-driven reporting and insights to leadership on growth performance, risks, and opportunities, with a bias toward action and continuous improvement
• Design and operationalize a scalable multi-brand marketing model that supports 160+ local brands while preserving community relevance
• Establish a game plan that balances consistency with local customization; adapting approaches as markets, competition, and company priorities evolve
• Enable field leaders and local operators with tools, templates, and automation to execute effectively at the market level
• Ensure marketing strategies are adaptable to varied competitive, demographic, and economic conditions, demonstrating comfort with change and ambiguity
• Lead end-to-end performance marketing strategy across paid media, SEO, lifecycle marketing, & CRM
• Drive: New customer acquisition, Retention and loyalty growth, Same-store growth in competitive or constrained markets
• Establish and own KPIs, dashboards, and growth forecasts tied directly to revenue and center economics
• Continuously test, learn, and optimize across channels, offers, and funnel stages, challenging legacy approaches, and validating decisions through experimentation
• Lead and inspire a high-performing, cross-functional creative team (design, content, copy, video)
• Oversee the development of integrated brand, local, and internal campaigns—from strategy through execution while setting clear expectations and maintaining momentum against company objectives
• Ensure all creative work aligns with brand standards, growth objectives, and measurable performance outcomes
• Elevate creative quality while maintaining speed, scalability, and ROI discipline with a strong sense of urgency around execution
• Establish robust attribution, experimentation, and incrementality frameworks to assess true ROI across brands, channels, and markets
• Use cohort analysis, LTV modeling, and funnel metrics to guide strategic decisions
• Leverage insights to inform prioritization, resource allocation, and growth planning
• Champion a culture of data-informed decision-making, where teams are encouraged to challenge the status quo and solve problems rigorously
• Lead the responsible adoption of AI across marketing functions, including personalization, content generation, experimentation, forecasting, and operational efficiency
• Partner with internal governance bodies to ensure ethical, scalable, and high-impact use of AI
• Identify and pilot emerging tools and technologies that create durable growth advantages, remaining flexible as technology and capabilities evolve
• Partner closely with Field Operations to align demand generation with capacity, service quality, and customer experience
• Build strong, trust-based relationships across functions and with local operators to ensure alignment and execution
• Ensure marketing strategies support long-term retention and brand trust, not just short-term acquisition
• Function as a unifying force between centralized teams and local operators

Requirements:

• Bachelor's degree in Marketing, Business, or related field
• 15+ years of progressive marketing or growth experience, with significant senior leadership responsibility
• Proven history of owning and delivering growth outcomes, not just marketing activity
• Deep expertise in performance marketing, paid media, SEO, lifecycle marketing, analytics, and website optimization
• Demonstrated ability to solve complex business problems, evaluate and refine assumptions, and adjust direction quickly when needed
• Strong executive presence, communication skills, and ability to build effective relationships across levels and functions
• Revenue-oriented, data-driven, and highly accountable mindset with a powerful sense of urgency to execute company objectives
• Position is remote, however 25% travel is required to visit centers and to attend team meetings
• Master's degree in Marketing, Business, or related field
• Experience operating in multi-location, multi-brand, franchise, or services-based businesses