Growth Marketing Lead

Atticus is a modern public interest law firm dedicated to connecting Americans in crisis with the aid they need. As a Growth Marketing Lead, you will own acquisition across various digital channels and work cross-functionally to scale channels and enhance the client experience.

Responsibilities:

• Fully own your portfolio of channels, developing channel strategy, standing up campaigns, and developing optimization recommendations
• Evaluate channel performance, owning weekly reporting and analysis
• Own monthly planning and budget optimization with a ROAS lens
• Define and launch strategic tests based on your roadmap
• Rigorously manage media buyer agencies and contractors, guiding their weekly priorities and navigating roadblocks as they arise
• Work with Product, Engineering, and Design teams to influence product experiences that meet the unique needs of our audience, including designing landing pages across our paid channels
• Conduct market research for your channels, including keyword research, competitive analysis, and audience targeting, to identify growth opportunities, mitigate risks, and drive data-informed innovation through continuous performance testing

Requirements:

• You've spent 3+ years at a top digital advertising agency or as part of an in-house marketing team since graduating college and have been promoted because of your stellar performance
• You have strong quantitative analytical skills and are comfortable working in data analytics platforms and data visualization software
• You have experience using Google and Bing Ads and have a track record of improving paid media campaigns
• You're an ambitious self-starter; you thrive in ambiguous environments and enjoy a strategic challenge
• You're a kind and thoughtful colleague who knows how to shape a great team culture and thoughtfully analyze data and communicate insights
• You have a demonstrated commitment to doing good and helping people
• Experience using Looker, SQL, Google Analytics, and Google Tag Manager