Principal Product Marketing Manager

Assured is on a mission to modernize insurance, providing software solutions for large insurers to enhance claims processing. The Principal Product Marketing Manager will shape the go-to-market strategy, create compelling product narratives, and collaborate with cross-functional teams to drive growth and adoption of enterprise software products.

Responsibilities:

• Own go-to-market strategy for our enterprise software products, from positioning to launch to lifecycle optimization
• Shape product narratives that differentiate us in the market and resonate with enterprise buyers
• Partner with sales, engagement, and product teams to ensure alignment from roadmap to revenue
• Enable sales and customer-facing teams with training, content, and tools that drive conversions
• Translate insights into action, use customer feedback and market intelligence to refine strategy and messaging
• Measure what matters, tracking the impact of programs on awareness, pipeline, and product adoption

Requirements:

• Deep experience in product marketing within enterprise software or B2B SaaS
• Strategic mindset with a strong bias for hands-on execution
• Exceptional storytelling and communication skills, able to tailor messages for both technical and executive audiences
• Proven success collaborating across sales, product, and customer success to drive measurable outcomes
• Data-informed approach to decision-making and optimization
• Experience marketing complex enterprise or SaaS platforms in a high-growth environment