Assured is on a mission to modernize insurance, providing software solutions for large insurers to enhance claims processing. The Principal Product Marketing Manager will shape the go-to-market strategy, create compelling product narratives, and collaborate with cross-functional teams to drive growth and adoption of enterprise software products.
Responsibilities:
- Own go-to-market strategy for our enterprise software products, from positioning to launch to lifecycle optimization
- Shape product narratives that differentiate us in the market and resonate with enterprise buyers
- Partner with sales, engagement, and product teams to ensure alignment from roadmap to revenue
- Enable sales and customer-facing teams with training, content, and tools that drive conversions
- Translate insights into action, use customer feedback and market intelligence to refine strategy and messaging
- Measure what matters, tracking the impact of programs on awareness, pipeline, and product adoption
Requirements:
- Deep experience in product marketing within enterprise software or B2B SaaS
- Strategic mindset with a strong bias for hands-on execution
- Exceptional storytelling and communication skills, able to tailor messages for both technical and executive audiences
- Proven success collaborating across sales, product, and customer success to drive measurable outcomes
- Data-informed approach to decision-making and optimization
- Experience marketing complex enterprise or SaaS platforms in a high-growth environment