Product Marketing Manager

Veracity Insurance Solutions, LLC is an independent insurance partner focused on empowering small business owners. They are seeking a proactive Product Marketing Manager to join their remote team, responsible for market and competitive analysis, product performance reporting, and driving new policy growth.

Responsibilities:

• Conduct market research with 4Ps members and other supporting staff to find answers about consumer requirements, habits and trends, market sizing, etc
• Conduct competitive research with 4Ps members and other supporting staff to discover product features, product opportunities, pricing options, competitor competencies/deficiencies, etc
• Regularly report to stakeholders on product performance, including an analysis of reasons for success or failure, with specific (but not sole) focus on the new customer acquisition funnel
• Assist stakeholders and executives in the creation of annual product performance forecasts using sound data practices and analysis, historical and forward-looking insights, and any supporting tools/personnel
• Assist resource managers and others in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Where necessary, plan, organize, and execute or oversee the execution of various audience feedback systems including but not limited to focus groups, surveys, site surveys, and polls
• Coordinate with all Marketing leaders and resource managers to ensure ancillary channel strategies, campaigns, and efforts are appropriately supportive of overall product needs
• Both coordinate and contribute to a first-class Community of Practice for PMMs that is focused on setting and achieving role-based goals that support department and company goals, sharing best practices, findings, and positive test or initiative results that might be of use across other products, and focuses on how to best get alignment across the 4Ps team, at-large Marketing team, and other relevant stakeholders
• Be a champion of the customer and the customer experience through first-hand knowledge and by hearing the voice of the customer through Product Leads and other support staff, including CSR and Partnerships team members
• Oversee, personally orchestrate, and assist resource managers in ensuring an effective and smooth handoff of new products that are transitioned from the New Product Development team to the Marketing team
• Personally create and professionally represent Initiative Success Plans (ISPs) that outline a potential effort’s resource need, returns, metrics, business case, supporting staff, etc. as well as provide feedback on ISPs authored by others including other 4P strategic team members, resource managers, support staff, etc
• Provide feedback, insights, and ideas to the VP of Marketing, Resource Managers, and other Marketing department leaders on resourcing challenges/constraints/needs, planning, prioritization, budgeting, operations, etc
• Required to perform other duties as requested, directed, or assigned

Requirements:

• Bachelor's Degree in Marketing, Communications, Business Administration, or a related field (or equivalent experience)
• 2–4 years of experience in a marketing and/or project management role
• Thorough understanding of marketing elements, distinctive characteristics, limitations, and opportunities of various marketing channels (with specific emphasis on digital marketing such as Content, Paid Media, SEO, Social Media, Email/SMS etc.) and market research methods
• Ability to identify and qualify/quantify strategic goals, analyze, present, and form growth ideas and initiatives based on an accurate and thorough analysis of data, and the ability to think strategically and translate strategic thinking to tactical initiatives at all times
• Solid understanding of consumer behavior, buying psychology, user experience flows, data analysis, and other areas that support the development of key initiatives that lead to product success
• Demonstrated ability in written and oral form to communicate ideas effectively
• Demonstrated ability to regularly gain alignment and buy-in, ensure marketing channel strategies are supportive of product goals, and appropriate parties are consulted or informed of how specific initiatives, updates, and outcomes will impact them
• Serve as a champion of the organization's brand and each assigned product's reputation, providing constructive feedback to supporting teams when assets or outcomes do not align with established brand standards, values, and messaging
• Exceptional organizational skills, demonstrated attention to detail, as well as the ability to multi-task, self-prioritize, and aid others in prioritizing their work in support of assigned products and brands
• Skilled in Microsoft Office Suite, Google Drive, Marketing Automation (email, web CMS etc.), Analytics Platforms (Google Analytics, Social tools, PowerBI, Looker Studio, et al.)