Product Marketer

Thread AI is focused on building an AI-native workflow orchestration engine and is looking for dedicated individuals to join its growing team. The Product Marketer will bridge the engineering team and the market, translating technical capabilities into compelling value propositions and leading product launches to drive awareness and adoption.

Responsibilities:

• Own product positioning and messaging for the Lemma platform, translating technical capabilities into compelling value propositions for enterprise and public sector buyers
• Lead product launches from positioning through execution, coordinating across product, engineering, sales, and marketing to drive awareness and adoption of new features and capabilities
• Build and maintain competitive intelligence—track the AI infrastructure landscape, identify our differentiated strengths, and equip sales with battle cards and objection handling
• Create sales enablement assets including product one-pagers, technical briefs, customer case studies, demo scripts, and ROI frameworks
• Develop and refine customer evidence programs—capture and amplify customer success stories that demonstrate Thread's impact on real workflows
• Partner closely with our GTM Marketer to ensure product messaging flows seamlessly into broader brand campaigns, demand generation, and ABM efforts
• Collaborate with product and engineering to influence roadmap priorities based on market feedback, competitive dynamics, and customer needs
• Serve as a product expert in customer-facing contexts, supporting sales on strategic opportunities and contributing to webinars, events, and thought leadership content