Customer Advocacy Manager

Outreach is the only complete agentic AI platform for revenue teams, and they are seeking a Customer Advocacy Manager to join their corporate marketing team. This role involves managing customer advocacy programs, creating impactful customer stories, and driving measurable business outcomes through collaboration with various teams.

Responsibilities:

• Own daily advocacy operations including intake, prioritization, approvals, scheduling, fulfillment, tracking, and reporting
• Maintain accurate customer profiles, permissions, and engagement history within the reference management system
• Produce and manage customer stories and reference assets including case studies, blogs, videos, testimonials, podcasts, webinars, and speaking engagements
• Work directly with customers to capture and translate success stories into compelling marketing assets
• Maintain a centralized, searchable repository of advocacy and reference assets for Sales, Marketing, and Customer Success
• Match Sales and Customer Success teams with relevant customer advocates for RFPs, references, and deal support
• Support measurement of advocacy impact on sales acceleration, engagement, and brand awareness
• Proactively identify and solve challenges in advocate recruitment, program participation, and content development to maximize advocacy outcomes

Requirements:

• 8+ years of experience in customer marketing, advocacy, or references within a B2B technology environment
• Proven experience supporting sales reference and customer advocacy programs
• Exceptional written, verbal, high attention to detail and strong presentation skills
• Build strong relationships with internal and external stakeholders to align advocacy programs with business priorities and drive measurable impact
• Solid understanding of B2B marketing fundamentals and how customer stories drive trust and pipeline
• Customer-first mindset with the ability to understand customer goals, pain points, and sentiment
• Background in B2B customer marketing, advocacy, or reference programs
• Tech savvy with experience utilizing AI and sales reference management tools to streamline, automate, and optimize customer advocacy processes for increased efficiency and impact