Director, Creator & Cultural Growth

1-800-Flowers.com, Inc. has led innovation in gifting for over 50 years. As discoverability and cultural relevance become critical growth drivers, we’re building a best-in-class Creator & Cultural Growth engine across brands including 1-800-Flowers, Harry & David, Cheryl’s Cookies, and Personalization Mall.

 

This role leads strategy, team, and outcomes across creator, influencer, and organic social—ensuring these channels drive measurable business impact and strengthen brand authority.

 

Key Responsibilities

Creator, Influencer & Social Leadership

• Set the vision and strategy for creator, influencer, and organic social across brands
• Lead teams responsible for day-to-day execution and performance across Creator/Influencer + Organic Social
• Build a scalable creator ecosystem (influencers, cultural creators, UGC) that drives reach and relevance
• Define the role of social platforms (TikTok, Instagram, Pinterest) within the marketing ecosystem

Growth, Commerce & Impact

• Connect creator and social programs to demand generation, revenue, and customer growth
• Support social commerce and merchandising integration
• Partner with Brand Marketing and Merchandising on key campaigns and product stories

Measurement & Accountability

• Establish KPIs across engagement, discoverability, and revenue contribution
• Partner with Marketing Investment & Forecasting to assess ROI and incrementality
• Translate performance into clear, executive-level reporting

Cross-Functional Integration

• Ensure creator and social programs align to campaign narratives
• Partner across Brand, PR, Media, and Partnerships for cohesive execution

Team Leadership

• Build and lead a high-performing team, including two senior managers
• Create scalable processes, playbooks, and standards
• Foster a culture of experimentation, accountability, and commercial impact

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Qualifications

Qualifications

• 8–12+ years in influencer marketing, social, or creator ecosystems
• Proven ability to drive measurable business results
• Strong commercial mindset connecting creator activity to revenue and LTV
• Deep understanding of platforms, creator economics, and cultural trends
• Experience leading high-performing teams and cross-functional work
• eCommerce or digital experience preferred

INDCH