Product Marketing Manager

KellyMitchell Group is seeking a Product Marketing Manager to join their team. The role involves building business cases, evaluating market opportunities, and developing strategic plans to drive subscriber growth in the TV and media entertainment sector.

Responsibilities:

• Build rigorous, insight-led business cases grounded in quantitative analysis, in partnership with analytics, finance, and cross-functional teams
• Size market opportunities, forecast value, assess ROI, and recommend strategic paths that maximize subscriber growth and enterprise value
• Evaluate trade-offs and investment options to inform leadership decision-making
• Develop clear, structured strategic plans that connect insight to action across sales, product, marketing, and partnerships
• Shape go-to-market and acquisition strategies, including distribution channels, partner programs, audience targeting, and save-to-invest initiatives
• Craft executive-ready narratives and presentations that align stakeholders and drive decisive action
• Conduct deep consumer, competitive, and market analyses to uncover growth opportunities and emerging risks within the TV, media entertainment, and subscription ecosystem
• Translate market trends, performance data, and external signals into strategic implications that inform channel, product, pricing, offer, and partnership decisions
• Monitor evolving industry dynamics to proactively inform strategic planning

Requirements:

• 3+ years of professional experience in strategy, growth, analytics, or related roles
• Exceptional strategic thinking and numerical acumen, with the ability to structure ambiguous problems and extract insight from complex data
• Demonstrated experience applying market analysis, financial modeling, and insight development to drive strategy in subscription-based or membership-driven businesses
• Strong communication and storytelling skills, with the ability to translate analysis into compelling narratives for executive audiences
• Ability to thrive in a fast-paced, remote-first environment, demonstrating ownership, adaptability, and a collaborative mindset
• MBA preferred, but not required
• Background in strategy, management, or growth consulting, combined with operating experience, is highly valued
• Familiarity with the TV/media entertainment, telecom, or broader media landscape strongly preferred