Chief Marketing Officer (CMO)

Matthews International is a diversified, publicly traded company leading the memorialization industry. As the Chief Marketing Officer (CMO), you will shape the future of the product portfolio, define commercial growth strategies, and lead marketing and product innovation efforts.

Responsibilities:

• Leads development of commercial strategic growth plan for the business
• Own the full product/service innovation pipeline—from early‑stage ideation to commercial launch
• Identify emerging trends and whitespace opportunities across the memorialization landscape
• Identify opportunities appealing to families and also help market through our funeral home customer base
• Manage vendor partner relationships for sourced product offerings
• Own the commercial direction of our software solutions business (which includes both software solutions sold to funeral homes as well as software tools offered to our customers) including setting the software development vision and priorities
• Lead the software solutions selling and customer service functions
• Develop strategies that elevate Matthews’ market leadership and brand presence
• Shape compelling value propositions, narratives, and product messaging
• Architects go‑to‑market plans that ensure successful adoption and revenue growth
• Develop product training and sales enablement tools that empower the 100+ person sales team
• Partner with sales leaders to translate market insight into winning strategies
• Collaborate with Finance to build pricing structures
• Optimize product portfolio
• Guide decisions using robust financial and market intelligence
• Lead and mentor high‑performing product and marketing teams
• Foster a culture of creativity, accountability, and continuous improvement
• Play a key role in shaping long‑term organizational strategy