TEKsystemsRemote
Growth Marketing Manager
United States of America
Full Time
2 hours ago
$40 - $60 USD
H1B Sponsor
Key skills
AnalyticsProject ManagementStrategic PlanningCommunicationPresentation SkillsAccount Management
About this role
TEKsystems is a leading provider of business and technology services, helping clients activate ideas and solutions to seize new opportunities. They are seeking a Growth Marketing Manager to support and execute app store optimization initiatives, monitor app performance metrics, and lead creative development processes for app store assets.
Responsibilities:
- Support and execute ASO initiatives to improve keyword rankings, discovery, and conversion rates across app stores
- Utilize app intelligence tools to guide keyword strategy, metadata improvements, and creative optimization
- Monitor and report on app performance metrics, including rankings, installation rates, conversion rates, and promotional tool effectiveness
- Stay current with the latest trends, updates, and best practices in the Apple App Store and Google Play Store ecosystems
- Execute A/B tests on app store creative elements—including screenshots, promo videos, descriptions, icons, and messaging—and deliver performance insights
- Lead the creative development process for app store assets, partnering closely with design and digital production teams
- Support strategic planning and execution of app updates, coordinating with Product, Engineering, Marketing, and other partners to ensure smooth launches
- Develop positive, productive relationships across teams while facilitating strong communication and project alignment
Requirements:
- 5+ years in digital marketing, mobile product marketing, account management, or analytics with a focus on ASO or mobile app growth
- Bachelor's degree in Marketing, Business, Statistics, or an equivalent combination of experience and training
- Proficiency with tools such as Sensor Tower, Google Analytics, App Store Connect, and Google Play Console
- Experience pulling reports and programming assets across mobile and living‑room platforms (e.g., Apple App Store Connect, Roku, LG, Samsung TV, Fire TV, Google Play Console, etc.)
- Strong analytical mindset with the ability to identify patterns, interpret trends, and communicate insights clearly
- Excellent verbal, written, and presentation skills
- Highly organized with strong project management capabilities and the ability to manage multiple priorities simultaneously
- A general understanding of digital creative workflows, asset development, and briefing processes