Regional Marketing Manager, East Coast

GenScript Biotech Corporation is a global biotechnology group committed to improving health through biotechnology. ProBio is seeking a Regional Marketing Manager to enhance their sales pipeline and market presence, focusing on demand generation and collaboration with sales teams.

Responsibilities:

• Develop and execute comprehensive a regional marketing plan aligned with global campaigns, product launches, and strategic sales priorities
• Drive demand generation through regional programs such as third-party trade shows, seminars, webinars, ABM and owned events
• Build and execute an Account-Based Marketing (ABM) program for strategic accounts and segments, in close partnership with sales
• Serve as a trusted partner to regional sales, aligning on go-to-market priorities and pipeline goals
• Own regional marketing pipeline targets and ensure alignment with business objectives
• Source and leverage critical metrics to advise and monitor field marketing performance and optimize strategies to maximize ROI

Requirements:

• Bachelor's degree in Life Sciences, Biotechnology, or a related discipline
• Proven track record of driving measurable pipeline growth, either in partnership with sales or through direct experience in commercial roles, in life science related disciplines
• Experience working in a global organization with regional responsibility
• Expertise in at least one of the following: field marketing, ABM, event strategy and third-party networking
• Data-driven mindset with the ability to translate marketing performance into demand generation and sales outcomes
• Excellent communication, influence, and stakeholder management skills