Business Development Manager, Plasma Cutting, North America

Lincoln Electric is the world leader in advanced welding solutions and is seeking a Business Development Manager for Plasma Cutting in North America. The role focuses on driving profitable growth and market expansion while aligning product strategy and customer engagement across the region.

Responsibilities:

• Develop and execute the North America plasma cutting business strategy aligned with product growth team & global portfolio objectives
• Identify market segments, applications, and customers with the highest growth potential
• Define regional value propositions and positioning based on customer and competitive insights
• Own regional revenue, margin, and growth targets
• Drive pipeline development with Sales and channel partners
• Monitor performance trends and recommend corrective actions
• Provide prioritization and direction to field application resources
• Align application support deployment with key accounts and growth initiatives
• Support product trials, demonstrations, and technical escalations
• Partner with a dedicated customer service team supporting plasma cutting customers
• Ensure service priorities align with customer commitments and business goals
• Use service insights to drive continuous improvement
• Work closely with engineering, operations, marketing, and sales to ensure successful product commercialization
• Lead portfolio reviews and communicate performance metrics to stakeholders
• Leads their team to conduct in-depth customer research to validate market needs and guide product improvements
• Track competitor activities and emerging trends
• Establish and monitor team and product KPIs, ensuring alignment with business goals
• Has shared accountability for the performance and results of the team
• Decisions and problem-solving are guided by policies, procedures and business plans

Requirements:

• Bachelor's degree in Engineering, Business, Marketing, or related field; MBA preferred
• 10+ years of industry related experience in product management or portfolio strategy, ideally in a manufacturing or industrial setting
• Strong understanding of product lifecycle management and go-to-market strategies
• Proficiency in data analysis and financial modeling
• Excellent communication, leadership, and project management skills
• Remote role with ability to travel a minimum of 30% or more
• MBA preferred