Lincoln Electric is the world leader in advanced welding solutions and is seeking a Business Development Manager for Plasma Cutting in North America. The role focuses on driving profitable growth and market expansion while aligning product strategy and customer engagement across the region.
Responsibilities:
- Develop and execute the North America plasma cutting business strategy aligned with product growth team & global portfolio objectives
- Identify market segments, applications, and customers with the highest growth potential
- Define regional value propositions and positioning based on customer and competitive insights
- Own regional revenue, margin, and growth targets
- Drive pipeline development with Sales and channel partners
- Monitor performance trends and recommend corrective actions
- Provide prioritization and direction to field application resources
- Align application support deployment with key accounts and growth initiatives
- Support product trials, demonstrations, and technical escalations
- Partner with a dedicated customer service team supporting plasma cutting customers
- Ensure service priorities align with customer commitments and business goals
- Use service insights to drive continuous improvement
- Work closely with engineering, operations, marketing, and sales to ensure successful product commercialization
- Lead portfolio reviews and communicate performance metrics to stakeholders
- Leads their team to conduct in-depth customer research to validate market needs and guide product improvements
- Track competitor activities and emerging trends
- Establish and monitor team and product KPIs, ensuring alignment with business goals
- Has shared accountability for the performance and results of the team
- Decisions and problem-solving are guided by policies, procedures and business plans
Requirements:
- Bachelor's degree in Engineering, Business, Marketing, or related field; MBA preferred
- 10+ years of industry related experience in product management or portfolio strategy, ideally in a manufacturing or industrial setting
- Strong understanding of product lifecycle management and go-to-market strategies
- Proficiency in data analysis and financial modeling
- Excellent communication, leadership, and project management skills
- Remote role with ability to travel a minimum of 30% or more
- MBA preferred