Director of Growth Marketing

Deskpro is seeking an experienced Growth Marketer to own demand generation and revenue growth. The Director of Growth Marketing will be responsible for the full-funnel strategy and will work closely with marketing and sales teams to drive qualified leads and accelerate pipeline growth.

Responsibilities:

• Own the full-funnel strategy, work closely with marketing and sales teams to create, execute, and report on activities that drive qualified leads and accelerate pipeline growth
• Implement AI tools and automation to move faster, smarter, and continuously improve how we attract and convert buyers — from identifying intent, building campaigns, drafting ad copy, and enriching account data
• Own pipeline generation targets and work closely with sales to define and optimize lead scoring, qualification, and handoff processes
• Drive pipeline through SEO, AEO, paid media, ABM, community-driven content forums, content syndication, conversion optimization, and others
• Create and optimize lead gen and conversion paths for different customer segments and buyer personas
• Manage monthly digital advertising budget and allocate spend across channels to maximize ROI
• Build and manage nurture programs that align marketing and sales priorities
• Use data to understand what's working, what's not, and where to double down, ensuring every touchpoint contributes to measurable pipeline growth

Requirements:

• 5+ years of managing growth marketing for B2B SaaS
• Understanding of B2B buying cycles and purchase decision-making
• Ability to strategize, implement, and demonstrate achieving pipeline and revenue targets through multichannel programs
• AI-forward mindset - proven experience implementing and using AI across demand gen
• Proactively explore new segments and signals to unlock growth opportunities
• Capable of working in a fast-paced, cross-functional environment and easily adapting to change
• Deep expertise in building and tracking campaigns in HubSpot and attributing results directly to the pipeline
• Proven experience building ABM programs at scale
• Strong experience with SEO best practices
• Proficiency with analytics tools such as HubSpot, Google Analytics, Looker Studio, and others
• Data-driven approach to campaign optimization and budget allocation
• Strong communicator who can collaborate but doesn't need handholding