Mid to Senior Partner Marketing Manager

The Sage Group is seeking a highly driven and collaborative Mid to Senior Partner Marketing Manager to work on strategic NORAM partner marketing initiatives. This role focuses on partner-led events, event activation, and co-marketing execution, aiming to drive pipeline, accelerate revenue, and deepen relationships across the partner ecosystem.

Responsibilities:

• Collaborate on strategy and lead planning and execution of partner events, including pre‑event promotion, onsite activations, and post‑event follow‑up
• Own partner-driven activations at ERP ecosystem events, ensuring strong brand presence and joint value with partners
• Develop and manage integrated co-marketing campaigns with channel and technology partners across digital and field motions
• Oversee partner lead routing, tracking, and nurture workflows to improve follow‑up, conversion, and pipeline contribution
• Manage and optimize the Partner Portal activation, ensuring partners have access to relevant content, training, and campaign resources
• Build frameworks, playbooks, and repeatable processes to scale partner event execution and co-marketing programs
• Serve as project manager for partner marketing initiatives, ensuring flawless execution and timely delivery of all components
• Analyze and report on event and campaign performance, including ROI, pipeline impact, and optimization opportunities
• Work closely with sales, product marketing, regional field teams, and global stakeholders to drive alignment and partner success

Requirements:

• 2+ years directly in partner marketing or partner management
• 5+ years of progressive B2B SaaS marketing experience, with strong understanding of demand generation, field marketing, and/or integrated campaigns
• Proven experience working directly with VAR partners in a co-marketing or partner‑focused role
• Demonstrated success running partner campaigns, from planning to execution to reporting
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Excellent communication, relationship‑building, and stakeholder management skills
• Experience working with or supporting global teams
• Hands-on experience with partner and marketing tech stacks, including: Impartner (PRM), Salesforce (CRM), HubSpot (Marketing Automation)
• Background in ERP, cloud, or enterprise technology ecosystems is a plus