Digital Marketing Manager

Kapitus is one of the most reliable and respected names in small business financing, and they are seeking an experienced Digital Marketing Manager to join their Marketing team. The role focuses on managing search engine marketing campaigns, optimizing acquisition paths, and driving user acquisitions through various digital marketing strategies.

Responsibilities:

• Manage PPC campaigns across all search engines, and Retargeting and Video campaigns across all ad networks
• Build online acquisition paths in collaboration with design and front end development team
• Create, manage, and optimize SEM campaigns to maximize return on ad spend (ROAS)
• Continually identify ad run experiments to improve spend performance
• Stay abreast of latest search marketing changes and best practices
• Directly manage SEM keywords, segments, ads, landing pages
• Collaborate with content team and lead SEO strategy and execution for all digital properties
• Manage external agencies as needed
• Track and report all relevant SEM and SEO metrics to management and cross functional teams
• Optimize and manage bids and run multi-variate testing for acquisition paths
• Report and forecast spend and acquisition activity
• Monitor tracking, tags, and conversion goals, flagging implementation issues
• Work with sales, IT and marketing team members to execute search marketing initiatives
• Stay abreast of competitive changes and bring new ideas to the team
• Help with other marketing department functions as needed

Requirements:

• Track record of increasing online acquisitions through path design and campaign management
• 5-8 years of hands-on experience managing AdWords, Bing Ads, retargeting, Display
• Previous experience managing annual budgets upwards of $13MM
• 2+ years of experience supervising search marketing and design teams
• Experience with ad networks including those for display, native, direct and programmatic buys
• Hand-on experience with tools like SEM Rush, SpyFu, Google Analytics and Optimizely
• Experience with marketing automation software like HubSpot and CRMs like Salesforce
• Deep understanding of web data and ability to identify actionable insights from data
• Highly analytical, adept at making business decisions based on data
• Self-starter with intellectual curiosity and problem solving attitude
• Deep knowledge of latest tools, processes and best practices for maximizing online acquisition
• Experience in building target segments, optimizing landing pages and using A/B and multivariate testing processes
• Ability to use AI tools or agents to support research, analysis, or reporting workflows
• Ability to collaborate and communicate effectively across organization
• Bachelor's or Master's degree in Marketing, Business or related field
• Creative self-starter, team player with ability to multi-task and focus
• Ability to adapt quickly to a fast-paced entrepreneurial environment
• Experience with SEM campaigns regarding services for small business owners