Marketing Analyst/Manager T2 (USA)

Mindlance is a company seeking a highly experienced and proactive Marketing Analyst/Manager to support their global events portfolio. The role involves ownership of social media strategy for large-scale events, focusing on planning, execution, and optimization while collaborating with cross-functional teams.

Responsibilities:

• Own and execute end-to-end social strategy for Tier-1 third-party events (pre-, during, and post-event)
• Manage social channels, stakeholder communications, content planning, and performance reporting
• Collaborate with global events teams, agencies, and cross-functional stakeholders to develop scalable social assets and templates
• Advocate for social-first thinking across event planning cycles and influence content storytelling
• Partner with marketing, brand, PR, content, paid media, and communications teams to ensure alignment and amplification
• Support social listening, moderation, employee advocacy, and regional editorial planning
• Assist in managing broader Tier-1 event portfolios during peak event periods to ensure continuity and coverage
• Provide flexible support to the social strategy team outside peak event cycles
• Collaborate with internal strategists on various initiatives and campaigns
• Contribute to team-wide priorities, standardize best practices, and improve program consistency

Requirements:

• 4–6+ years of experience in social media, preferably with B2B event marketing exposure
• Proven ability to independently manage complex workstreams with minimal supervision
• Strong project management skills with the ability to prioritize across multiple stakeholders and tight timelines
• Experience working in large, matrixed organizations
• Excellent communication and copywriting skills
• Strong understanding of social media platforms, trends, and best practices
• Ability to work effectively in a fast-paced, high-pressure environment
• Experience supporting global or large-scale event portfolios
• Exposure to employee advocacy programs and social listening tools
• Experience collaborating with agencies and external partners
• Familiarity with integrated marketing campaigns across paid, earned, and owned channels