Customer Marketing Manager

Stord is The Consumer Experience Company, powering seamless checkout through delivery for today's leading brands. The Customer Marketing Manager will own the customer communications engine and advocacy program, focusing on lifecycle and ABM email marketing to enhance customer engagement and drive pipeline growth.

Responsibilities:

• Own email marketing strategy and execution — ABM, lifecycle, and nurture campaigns
• Build evergreen and drip sequences that move prospects and customers through the funnel
• Apply email best practices: segmentation, deliverability, A/B testing, and copywriting
• Ensure all communications align with the messaging and positioning framework set by Product Marketing
• Orchestrate the customer advocacy program: wins, references, case studies, logo acquisition, and testimonials
• Partner with content writers and the brand/design team to develop compelling customer stories — you drive the strategy and process, not the content creation
• Build a library of proof points — logos, quotes, case studies — that support Sales and Marketing
• Surface customer narratives that reinforce brand positioning and GTM value propositions
• Drive awareness and pipeline growth for new product and feature launches
• Support the Product Marketing Manager to ensure comms and content align with GTM messaging and positioning frameworks
• Ingest and apply VoC insights — absorb what you're hearing from customers and surface those signals back to the team to inform content and campaign strategy
• Partner with the broader marketing team on integrated campaigns
• Support internal enablement to build customer loyalty and retention
• Partner with Sales and Customer Success on cross-sell and upsell opportunities
• Set up and improve attribution frameworks and marketing operations
• Manage multiple programs and workstreams simultaneously with strong project discipline

Requirements:

• Hands-on email marketing experience: ABM, lifecycle, nurture, segmentation, and copywriting
• 6 years of marketing experience
• Proven track record marketing to B2B audiences and driving measurable pipeline impact — SaaS background strongly preferred
• Customer-centric mindset — you default to the customer's perspective, communicate value in their language, and advocate for what they actually care about
• Strong program and project management skills — you can manage multiple workstreams, stakeholders, and timelines without losing momentum
• Comfortable operating under ambiguity — you define structure where it doesn't exist
• Strong ownership mentality: you set direction, drive execution, and own outcomes end-to-end
• Data-driven mindset — you use metrics to inform decisions and optimize continuously
• Familiarity with Salesforce or a similar CRM for pipeline reporting and attribution
• 8 years of total professional experience preferred
• Exposure to product marketing concepts (positioning, messaging, GTM)
• Experience building or scaling a customer advocacy or reference program
• Familiarity with marketing automation platforms (HubSpot, Marketo, or similar)