Senior Director of Product Marketing

Supermetrics is a company that builds an end-to-end marketing intelligence platform, and they are seeking a Senior Director of Product Marketing to lead their team. The role involves owning the product narrative, competitive positioning, and orchestrating go-to-market strategies while designing an AI-native function that integrates human judgment with agent workflows.

Responsibilities:

• Own and refine the core product story and messaging framework
• Design agent-assisted workflows that continuously test and adapt value propositions across segments and personas
• Architect always-on GTM infrastructure and agent-driven launch orchestration workflows that coordinate dependencies and adapt distribution based on real-time signals
• Partner with Sales, Finance, and RevOps
• Design agent-powered competitive pricing monitoring that tracks market signals in real time
• Replace periodic reviews with an always-on intelligence system
• Build agent workflows that synthesise Voice-of-Customer signals into continuous insight streams
• Design an enablement system where core assets are agent-maintained and dynamically updated
• Set the strategic framework for agent-assisted workflows to translate technical product capabilities into buyer value
• Design the human + agent operating model for the PMM function
• Build AI fluency across the team and define PMM career paths that reflect strategic judgment and agent orchestration

Requirements:

• 12+ years of experience in product marketing within B2B SaaS
• 8+ years leading PMM teams, ideally in high-growth or scale-up environments
• Hands on experience building Agentic tools and workflows that scale and automate PMM functions
• Proven success launching technical SaaS products and driving multi-segment GTM strategies (hybrid PLG + SLG)
• Exceptional storytelling skills and a deep understanding of SaaS monetisation, pricing, and packaging
• Demonstrated experience designing workflows where agents handle execution within human-defined strategic frameworks
• A clear point of view on what PMM humans should own vs. what agents should operate
• Experience with adtech/martech, data, analytics, cloud platforms, BI tools, ETL/ELT, or data warehousing
• Familiarity with the workflows of Marketing Ops, Data Engineers, Analysts, and Growth teams
• Experience building or operating agent-driven workflows for competitive intelligence, content generation, or GTM orchestration
• Familiarity with AI agent platforms, prompt engineering principles, or workflow automation tools — not to build them, but to design and govern them effectively