Senior Program Marketing Manager

HistoSonics, Inc. is a commercial-stage medtech company advancing the Edison® System, a novel non-invasive sonic beam therapy. The Sr. Program Marketing Manager is responsible for supporting the commercial team to enable hospitals, physicians, and referral networks to adopt and expand histotripsy, bridging strategic market development with practical field execution.

Responsibilities:

• Partner with Account Managers to support hospital program launches, including planning calls, follow-ups, and identifying gaps in resources.Document and share best practices from successful sites, creating playbooks for broad use across the commercial team
• Support initiatives to expand adoption through multidisciplinary engagement, with an emphasis on medical oncology and referral networks.Support the development and execution of forums designed to gather physician feedback and foster peer exchange to accelerate clinical learning and advocacy.Develop patient awareness and physician outreach resources to drive referral activity
• Build scalable tools and templates that enable hospitals and Account Managers to develop and grow programs.Lead development and management of digital platforms including a hospital portal and collaboration hub for education, resources, and best practice sharing.Partner with Marketing to ensure resources align with commercial messaging and brand strategy
• Collect and analyze data from successful sites to identify drivers of adoption and program sustainability.Translate findings into actionable insights and recommendations for new programs.Provide leadership with reporting on program outcomes, resource needs, and areas of opportunity
• Work closely with Sales to anticipate and address program development needs.Collaborate with Clinical, Medical Affairs, and Education teams to integrate physician feedback and training into programs.Coordinate with Marketing to create supporting materials for commercial and educational initiatives

Requirements:

• Bachelor's degree in Business, Marketing, Healthcare Administration, or related field (MBA a plus)
• 8+ years in medical device, biotech, or healthcare market development, program management, or hospital program development
• Experience building physician engagement programs
• Experience coordinating outreach efforts, educational materials, and communication plans for physicians (patient audiences is a plus)
• Familiarity with oncology, interventional radiology, or hospital-based specialties strongly preferred
• Experience supporting product launches preferred
• Social and digital marketing experience preferred
• Strong program management and organizational skills with ability to manage multiple projects simultaneously
• Strong verbal and written communication skills
• Ability to leverage digital tools, analytics, and social platforms to drive education, awareness and audience growth
• Excellent communication and stakeholder engagement skills (physicians, administrators, cross-functional partners)
• Analytical approach with ability to capture insights and turn them into scalable tools
• Entrepreneurial mindset, comfortable working in a dynamic, high-growth environment