Lifecycle Marketing Manager

Yardzen is a company focused on transforming outdoor spaces through technology and design. They are seeking a Lifecycle Marketing Manager to oversee email marketing and SMS campaigns, ensuring high-quality engagement and driving sales while maintaining the brand's voice.

Responsibilities:

• Own the day-to-day execution and performance of Yardzen’s email marketing channel
• Activate SMS as a new channel, driving business outcomes through value-rich content
• Manage the lifecycle marketing content calendar, ensuring campaigns are aligned with marketing and business priorities
• Translate strategy into clear briefs and actionable deliverables for our email agency partner
• Coordinate cross-functional inputs to support smooth and successful campaign launches
• Review and approve (and sometimes design) email creative, copy and builds, ensure quality, accuracy and stay consistent with brand, tone, and voice
• Monitor campaign performance and identify opportunities to improve engagement and conversion
• Continuously test and refine CTAs, messaging, timing, and formats to drive scheduled calls and sales
• Recommend and implement A/B tests across subject lines, creative, segmentation, and send strategies
• Partner closely with marketing teammates, product, CX, and sales teams to align lifecycle campaigns with broader initiatives
• Proactively identify opportunities for lifecycle marketing to support the customer journey and drive business outcomes
• Support the continued growth and evolution of Yardzen’s SMS channel
• Ensure messaging is coordinated across email and SMS to create a cohesive lifecycle experience

Requirements:

• 3–5 years of experience in lifecycle, email, or CRM marketing
• Strong perspective and communication skills and ability to translate strategy into execution
• Hands-on experience executing email campaigns end-to-end
• Experience working with external agencies or cross-functional teams
• Strong organizational skills with the ability to manage multiple campaigns and deadlines
• Detail-oriented with a high bar for quality across creative and execution
• Data curious with a solid understanding of email performance metrics and testing
• Familiarity with email/CRM tools (e.g., HubSpot, Cordial, Calendly)
• Collaborative mindset and comfort working across teams