Director of Product Marketing

Modulate is a leader in conversational voice intelligence, aiming to create safer online environments through innovative technology. They are seeking a Director of Product Marketing to define product messaging, support go-to-market strategies, and enhance brand presence in the AI space.

Responsibilities:

• Define how Modulate's products are understood — by buyers, by developers, by analysts, and by the market
• Own positioning and messaging for both flagship platforms — the Velma enterprise product and developer APIs — across customer segments, use cases, and buyer personas, and ensure that messaging is consistent from the first touchpoint through close
• Support our PLG and developer GTM motion: Modulate pursues both enterprise and developer customers, with enormous potential through our product-led growth motion for our Developer APIs. You'll develop messaging and content tailored to developers and technical buyers — understanding that what compels a developer to try a product is very different from what compels a procurement team to sign a contract
• Lead category creation: Modulate is not just competing in existing markets — we're defining a new one. You'll help establish "Ensemble Listening" and conversation intelligence as recognized categories, with Modulate at the center
• Own sales enablement: Partner with Sales on collateral, battlecards, and one-pagers, but also on training — ensuring reps deeply understand our differentiation, can handle objections, and know how to position against competitors
• Build a unified marketing strategy together with the Senior Director of Growth Marketing, collaborating closely on campaign planning and ensuring product marketing and demand generation are tightly aligned and moving toward the same goals
• Amplify product launches: Partner with Product to ensure every significant release has the right story, the right audience targeting, and the right enablement assets ready on day one
• Maintain and evolve Modulate's brand narrative so that we're routinely mentioned alongside the leading AI companies — not as a comparison, but as a peer
• Own PR strategy and manage relationships with external PR and communications partners to drive Modulate's presence in AI and tech media; identify the right moments, publications, and conversations where Modulate's voice belongs
• Manage our social media presence (primarily LinkedIn and X/Twitter), with direct oversight of our Social Media Manager and a consistent content cadence that builds brand equity over time
• Own the Modulate website as a strategic asset — overseeing content strategy, copy, and information architecture in partnership with the Senior Director of Growth Marketing
• Manage the contracted development team and CMS to keep the site current, and build out templates and modules that make it easy for the broader team to publish and update content independently
• Ensure the site accurately reflects our positioning, product capabilities, and category narrative at all times
• Develop integrated marketing campaigns tied to product launches, industry moments, and category-defining research
• Represent Modulate at industry conferences and help secure speaking opportunities for our leadership team
• Directly manage at least one team member (our Social Media Manager) from day one, with the team expected to grow as the function matures