Director of Marketing Strategy & Performance

Farmers Insurance is a company driven by purpose and a passion for making a difference in people's lives. The Director of Marketing Strategy & Performance will lead the development of marketing strategies and investment optimization efforts, utilizing analytics to inform decision-making and drive performance across the organization.

Responsibilities:

• Lead the development of integrated brand and performance marketing strategies aligned to enterprise priorities and business objectives
• Utilize marketing mix modeling (MMM), incrementality testing, and attribution insights to recommend channel allocations, optimize investment mix, and forecast impact
• Co-lead media incrementality test learning agenda
• Collaborate closely with Analytics and Finance to interpret model outputs, quantify marketing impact, and support enterprise forecasting and planning
• Translate complex analytical findings into clear, actionable investment guidance for leadership and cross-channel teams
• Partner with agency and internal media teams to drive ongoing optimization and ensure alignment to performance goals
• Champion measurement-driven decision-making across the marketing organization
• Lead change management efforts that integrate test-and-learn, MMM insights, and structured performance evaluation into annual planning processes
• Manage senior-level stakeholder communication, including presenting recommendations and influencing investment decisions

Requirements:

• Bachelor's degree in related field required
• 5+ years of experience in marketing, media strategy, analytics, or business consulting
• 3–5 years of leadership experience influencing outcomes through product, project, vendor, or team leadership (direct reports not required)
• Proven experience leveraging MMM scenarios, and incrementality test results to optimize media strategy and drive performance
• Demonstrated analytical competency with the ability to perform basic analysis using Excel, Power BI, or related tools
• Experience managing agency partners and influencing cross‑functional stakeholders at multiple levels
• General understanding of marketing channels throughout the full funnel, preferably with experience with both national and local marketing
• Excellent communication and storytelling skills, with the ability to simplify complex analytics for executive audiences
• Problem‑solving mindset with a structured approach to insight generation
• High degree of initiative, ownership, and comfort navigating organizational complexity
• Demonstrated ability to drive adoption of new processes and influence without direct authority
• Strong understanding of marketing mix modeling (MMM)
• Strong understanding of geo‑experiments and lift studies
• Strong understanding of controlled holdout tests
• Strong understanding of LTV, ROI, and financial impact analysis
• Ability to interpret insights at national, regional, and ZIP‑code levels and balance demand generation with operational realities