Campaign Manager, Growth Marketing

Lyra Health is the leading provider of mental health solutions for employers supporting over 20 million people globally. They are seeking a Campaign Manager to execute integrated demand generation programs aimed at driving a qualified pipeline across enterprise and mid-market segments, collaborating closely with various teams to ensure effective campaign execution and performance tracking.

Responsibilities:

• Build and run multi-channel demand generation campaigns spanning email, paid media, content syndication, webinars, and direct mail
• Manage the campaign calendar: brief, build, launch, optimize, and report on programs from start to finish
• Activate campaigns around key moments including Mental Health Awareness Month, our annual State of Workforce Mental Health report, and major industry events
• Execute account-based campaign plays in coordination with the ABX Manager, using 6sense intent signals to personalize outreach for key segments
• Build account-level campaign sequences in Marketo and align with Sales and BDRs on follow-up timing and handoffs
• Track campaign performance in Salesforce — MQL/MQA volume, pipeline sourced, pipeline influenced
• Maintain campaign dashboards and contribute to weekly, monthly, and QBR reporting with clear, accurate data
• Conduct post-campaign analysis and bring forward actionable recommendations to improve results over time
• Work with Product Marketing to ensure campaign messaging aligns with positioning and resonates with CHRO, CPO, and Benefits & Total Rewards audiences
• Partner with Field Marketing and Events to build campaign activations around events that convert engagement into pipeline
• Serve as the campaign point of contact for Sales and BDR teams, keeping them informed on active programs and incorporating their feedback on lead quality
• Brief, project-manage, and QA campaign assets: landing pages, email sequences, paid ad copy, and nurture tracks
• Help repurpose event and research content into ongoing demand generation programs

Requirements:

• BA/BS degree or equivalent
• 5+ years of B2B marketing experience with meaningful exposure to demand generation or campaign execution — you can point to programs you ran and results you drove
• Hands-on experience with Marketo and Salesforce — you're comfortable building programs and pulling performance data without heavy ops support
• Familiarity with 6sense or Demandbase for intent-based targeting and account prioritization
• Creative instinct with a performance mindset — you can brief and pressure-test campaign assets (emails, ads, landing pages) for both message clarity and visual impact, and you know the difference between creative that looks good and creative that converts. Bonus if you can write a compelling subject line or headlines yourself
• Solid analytical skills — you track what you launch, know what the numbers mean, and can clearly communicate performance to your team and stakeholders
• Strong project management habits — you can manage multiple campaigns at once, hit deadlines, and keep cross-functional partners aligned
• Clear written communication — you can translate a product message into email copy or ad creative that actually speaks to a buyer
• Experience marketing to HR, Benefits, or People Operations audiences
• Familiarity with the employee benefits or HR tech landscape
• Experience in a B2B SaaS or health tech environment
• Exposure to ABX or account-based campaign tactics